Press Coverage
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Extole Announces New CEO Matthew RocheExtole, www.extole.com, the leading Advocacy Management Platform, today announced that it has hired Matthew Roche as Chief Executive Officer, leading Extole in company strategy and direction... April 24, 2013 |
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Extole helps spread word of mouth for brandsExtole's social advocacy platform helps brands turn customers into social advocates who spread word-of-mouth recommendations and brand information with friends and social communities... March 18, 2013 |
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Lead411 Launches "Hottest Companies in San Francisco" AwardsIn order to recognize the fastest growing technology companies in San Francisco, Lead411 is proud to announce the release of its "Hottest Companies in San Francisco" award... March 5, 2013 |
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Extole Raises $7.6 Million in FundingExtole, the developer of a social advocacy platform, said on Thursday it has raised $7.6 million in a new round of funding. Participants included previous backers Shasta Ventures, Norwest Venture Partners, Redpoint Ventures and... January 24, 2013 |
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Extole Secures $7.6M In Venture CapitalExtole execs said the social platform company closed a $7.6 million funding round, bringing total investments to $29.6 million. It plans to use the investment to accelerate product and platform investments... January 24, 2013 |
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Extole raises $7.6M for social advocacy platformFacebook Preferred Marketing Developer Extole today announced that it has raised an additional $7.6 million in funding. Extole, which bills itself as a “social advocacy platform,” helps brands and agencies promote engagement across the web... January 24, 2013 |
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Extole Closes $7.6M Funding RoundSocial advocacy platform Extole Thursday closed a $7.6 million funding round from previous investors including Shasta Ventures, Norwest Venture Partners, Redpoint Ventures, and Trident Capital... January 24, 2013 |
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Extole Secures $7.6 Million in FinancingToday, Extole, www.extole.com, the leading social advocacy platform, announced it has closed an additional $7.6 million in funding. The investment was made by Extole’s current investor roster including... January 24, 2013 |
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Social Advocacy Platform Extole Adds $7.6M to Help Brands Drive ReferralsToday San Francisco-based Extole, a consumer-to-consumer social advocacy platform, announced that it has closed $7.6 million funding from existing investors Shasta Ventures, Norwest Venture Partners, Redpoint Ventures, and Trident Capital... January 24, 2013 |
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AFAIK: Extole, Socialbakers, Tealium, Cisneros Group, Neolane, SteelHouse, Glam Media, Double PrimeExtole just closed an additional $7.6 million in funding. The investment was made by Extole’s current investor roster including Shasta Ventures, Norwest Venture Partners, Redpoint Ventures and Trident Capital... January 24, 2013 |
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Extole raises $7.6M to help brands get the word out
I can tell you that, personally, I don't really listen to advertising. Of course they will tell you that they are the best; what else are they going to say? What means a lot more to me is hearing about something from people who I know and trust... January 23, 2013 |
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Extole Raises $7.5M To Build Brands’ Word-Of-Mouth On Social MediaExtole, a startup offering tools for brands to manage their “social advocacy” programs, has raised $7.5 million in new funding. The round is a follow-on to the $10 million Series C that Extole raised about a year ago... January 23, 2013 |
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Harnessing the Power Word of Mouth Marketing to Grow Your Business in 20132012 was a big year. Consumers dominated online conversations, influenced purchase decisions, and effectively transformed the way brands market to them. Why? Because... January 23, 2013 |
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Boost Brand Advocates and Social Media InfluencersRecruiting brand advocates—consumers who are fans of a company's product or service and are willing to promote or defend it... January 1, 2013 |
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3 Ways To Turbocharge WOM Social MarketingThere is no marketing technique more powerful than word of mouth (WOM). In order for brands to optimize their social marketing mix... December 28, 2012 |
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Five Impacts of Facebook's Open Graph on Marketers in 2013Let's take a look at the five ways that Facebook's Open Graph will have an impact marketing and how a particular children's retailer used the Open Graph to drive massive brand awareness and engagement... November 27, 2012 |
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Standing Out In A Crowded Social SpaceDuring a recent interview with Retail TouchPoints, Klaus discussed how merchants can use social media to tap into their loyal customers and boost word of mouth this holiday season... November 27, 2012 |
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TastingRoom and Extole Talk Social Advocacy and Open Graph at the WOMMA SummitWith WOMMA Summit just a week behind us, I wanted to take some time to reflect on this must-attend show. Around 400 marketers gathered to talk about what is and isn’t working... November 20, 2012 |
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5 Ways to Leverage Facebook’s Open Graph Before the HolidaysSocial media will be a critical component of holiday marketing efforts for retailers this year. Most notably, Facebook’s open graph will influence how retailers... November 7, 2012 |
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WOMM and Social Advocacy Take Center StageOn October 17th, smack dab in the middle of Social Week, Extole hosted its first-ever Social Advocacy Summit in NYC. Held in Chelsea, the half-day Summit focused on... October 31, 2012 |
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Social Advocacy Summit: Retail And Facebook Execs Discuss Shift To Converged MarketingThe continued influence of social media has encouraged many retailers to rethink their marketing strategies. Facebook is one “tech titan” significantly altering how brands develop... October 30, 2012 |
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Mobile Telephone Startup Solavei Avoids Ads, Relies on Customers for Sales LeadsThe slow-motion recovery is now in its fourth year. Consumer-oriented companies are reluctant to spend on marketing, and consumers are looking for ways to spend less on vital goods and services... October 24, 2012 |
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Five Things Marketers Should Do to Generate Leads With FacebookEarlier this month, Facebook announced that it had 1 billion monthly active users. While this isn’t (or, at least, shouldn’t be) a wake-up call for marketers, it certainly emphasizes how the social network... October 23, 2012 |
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Facebook wants Open Graph language to ‘feel natural,’ represent actual behaviorFacebook’s Chris Maliwat advised marketers and developers to build Open Graph apps that help people share “authentic” stories using “natural language.” Speaking at the Extole Social Advocacy Summit last week, Maliwat, explained that with Open Graph... October 22, 2012 |
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Social Week Brings 28 Events to NY, October 15-19Social Week, the essential professional in-gathering for Social Business, will blanket New York City in a tsunami of events from October 15-19, 2012... October 11, 2012 |
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WOMMA Summit: Social Marketing 2.0Given Facebook’s ever evolving Edgerank algorithm, marketers do not have the freedom or the funds to ignore any opportunity they have at connecting with their fans via social... October 11, 2012 |
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Marketing in the Age of Converged Media Types [Case Study]Today’s empowered consumer decides when, where and how they consume content. With social media outlets and an increasing number of mobile devices in play, the differences between types of content and content delivery methods that were once clearly defined are rapidly blurring together.... October 3, 2012 |
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A Venture Capitalist’s E-Commerce Shopping ListE-commerce is one of the fastest-growing sectors in technology and is poised to get even hotter, with sales expected to double between 2010 and 2015, according to eMarketer... September 29, 2012 |
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Companies Turn Facebook Users Into Brand AdvocatesBrands put millions of dollars into spreading their messages over Facebook, but it turns out that it's the users who are the most powerful marketing tools. Through Facebook's open graph tools... September 21, 2012 |
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Case Study: Merging Owned, Earned, and Paid Media with FacebookIn last month's post, The New Marketing Mix: Converging Owned, Earned and Paid Media, we talked about how the shift in consumer behavior has triggered brands to rethink how they leverage their owned, earned, and paid media types... September 20, 2012 |
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C2C Marketing and Facebooks Open Graph with Angela BandlowTalking C2C Marketing and Facebooks Open Graph as Glenn speaks with Angela Bandlow, the Vice President of Marketing at Extole. Angela handles... September 18, 2012 |
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5 Ways Facebook's Open Graph Impacts Your MarketingHistorically, brands have struggled with the ROI of their Facebook marketing investments, but the Open Graph provides significant new marketing opportunities... September 17, 2012 |
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Extole Going Cross-Country For First Ever SummitExtole, a San Francisco-based C2C social marketing platform company, this week announced its inaugural Social Advocacy Summit. The summit will take place... September 14, 2012 |
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Facebook's Open Graph: 5 things Marketers Must KnowAs social networks have evolved, so have the ways in which people share, consume, and discover information. The consumer has now become a brand's most influential stakeholder... September 12, 201 |
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Extole Announces Inaugural Social Advocacy Summit During Social Week in OctoberExtole, the leader in Consumer-to-Consumer (C2C) Social Marketing, announces its inaugural Social Advocacy Summit, taking place October 17, 2012 in New York City in conjunction with Social Week. September 12, 2012 |
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How to get more value out of Facebook promotions by integrating Open GraphFacebook Open Graph is often associated with frictionless sharing apps like Spotify or Washington Post Social Reader, but any application can use this protocol to amplify the reach of its user actions... September 6, 2012 |
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Best Practices for Driving Measurable Results Via Social Marketing ProgramsAs the social marketing landscape continues to evolve, so do the methods in which brands calculate and quantify the results of their social marketing investments. Back in 2009, brands began... September 4, 2012 |
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Social Marketing Through Facebook's Open Graph and Social Promotion: ExtoleConsumer-to-consumer marketing, word of mouth, earned media – whatever you call it, it is a powerful influencer related to purchasing. A Neilsen study earlier this year found that "ninety-two percent of consumers around the world say they trust earned media... September 4, 2012 |
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3 Reasons Why Brands Are Investing In Customer Advocate CampaignsSocial media has forever changed the way brands market. The consumer has now become a brand's most influential stakeholder, wielding the ability to influence friends and peers significantly more than advertisers... August 30, 2012 |
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Merging Traffic Ahead: Paid, Owned and Earned MediaThe differences between types of content and content delivery methods were once clearly defined (and handily so), but with social media outlets and an increasing number of mobile devices in play, these distinctions are rapidly blurring together... August 16, 2012 |
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Marketers: No Brand Deserves Gold Digital OlympicsIf you listen to tech players, Summer Olympics advertisers Nike and Procter & Gamble are definitely among the brands that deserve gold medals for their traditional media efforts... August 9, 2012 |
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4 Ways to Increase Average Order ValueThese past two years have brought an increased velocity of aggressive Google algorithm changes, which for many website owners has resulted in a high amount of traffic fluctuations that has reduced the stability of Google organic as a traffic source... August 5, 2012 |
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Social Expressions and Facebook's Open GraphFacebook's Open Graph is a map of peoples' online connections and relationships. It began with the "Like" as a way for users to express an action tied to a Facebook object... August 2, 2012 |
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TastingRoom.com Drives Social Shares And EngagementConsumers are the most influential factor in brand discovery via social media. As a result, retailers must keep pace with this continual shift to consumer-generated content and consumer-to-consumer (C2C) engagement strategies... July 27, 2012 |
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How Facebook's Open Graph Drives Social Word of MouthThe rise in social media usage has lent the volume and visibility needed for widespread peer-to-peer recommendations and consumers have always been better than marketers at influencing other consumers... July 19, 2012 |
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Extole Launches Next Generation Consumer-to-Consumer Social Marketing PlatformExtole announces the next generation of its C2C platform, which includes full Facebook Open Graph enablement, new Social Expressions and advanced Social Analytics... July 17, 2012 |
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Extole launches next generation C2C social marketing platformConsumer-to-consumer social marketing software provider Extole announced July 17 the launch of its next generation C2C platform, says Angela Bandlow, VP of marketing at Extole... July 17, 2012 |
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Extole creates new marketing apps that promote word of mouth using Open GraphSocial marketing platform Extole has released a number of new products to integrate Open Graph publishing features and expand its analytics offering. July 17, 2012 |
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How Facebook's Open Graph And Consumer Behavior Are Shaping The Next Generation Of Social Media MarketingTo say there's been a shift in the way people engage with brands would be a gross understatement — it's more like a huge leap. But all things considered, it's not surprising... July 12, 2012 |
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Extole Consumer Marketing Platform Embraces Facebook Open GraphConsumer-to-consumer social marketing platform Extole introduced the next generation of its platform, adding full support for Facebook's open graph, as well as new social expressions and more... July 11, 2012 |
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6 Tools for Identifying and Rewarding Brand AdvocatesThe days when word-of-mouth advertising took place in person or over the phone are nearly extinct. More than 65% of adults now use social networking sites, and 60% of users under 30 say... July 10, 2012 |
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Building on the Power of Consumer RelationsThe tides of social media marketing are turning as we enter a new phase of driving real, measurable results from social marketing investments. Over the past few years, brands have made significant investments.... July 9, 2012 |
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Extole Wants to Know Your Feelings While ShoppingSocial marketing management platform, Extole, has just rolled out another update to their consumer-to-consumer measurement platform. July 6, 2012 |
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TouchPoints TV: Brad Klaus, Extole - Retail TouchPointsRetailers are moving in droves to social sites to boost shopper engagement, and drive consumer-to-consumer conversations. However, many merchants are not optimizing Facebook and Twitter with relevant messages... July 2, 2012 |
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Word-of-mouth drives teen conversionsSchool is out for summer, but for marketers, dealing with teens is a year-round learning process. Direct marketers are increasingly tapping word-of-mouth channels, digital media and loyalty programs... July 1, 2012 |
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Extole Revamps Its Marketing Tools With Open Graph 'Social Expressions'Extole is announcing a new version of its marketing platform today. The big new feature: "Social expressions" that integrate with the Facebook Open Graph. June 28, 2012 |
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How Word of Mouth is Taking Social Marketing to the Next LevelSocial media has forever changed the way brands market. As social networks have evolved, so have the ways people share, consume, and discover information. The consumer has now become a brand's June 25, 2012 |
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Livescribe Boosts Average Order Value By 34% With Social Referral ProgramSocial media's growing influence on consumer decision making and overall brand sentiment offers retailers a prime opportunity to build trust and communication across Facebook, Twitter June 20, 2012 |
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3 tips to cultivate consumer content and drive search resultsConsumer-to-consumer social marketing programs are designed to help brands tap into the power of customer advocates who share stories about the brand, product and services with their friends. June 14, 2012 |
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Extole gives social advocates reason to 'share'Most of us recommend products, services, companies, whatever, because we feel super-positive about them. And time and again, word-of-mouth recommendations among families, friends and peer groups are cited as one of the most cost-effective forms of marketing going. June 14, 2012 |
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Extole closes Record Quarter; Sees Exponential Sales and Revenue GrowthExtole saw exponential sales and revenue growth in its first fiscal quarter of 2012, making it the best quarter in the company's history. June 7, 2012 |
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4 Startups Revolutionizing Social CommerceIn 2010 Mark Zuckerberg said, "If I had to guess, social commerce is next to blow up." He was right. Social media has changed the way we shop online, and the statistics confirm it. June 5, 2012 |
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Nuts & Bolts - Case Study: To SquareTrade, Social Referrals = Square DealsIn September 2011, Will Spencer knew Apple was about to release something, and he suspected he knew what it would be. The marketing manager for SquareTrade, a San Francisco-based electronics June 5, 201 |
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Extole Selected as a Red Herring Top 100 North America Tech StartupRed Herring announced its Top 100 award in recognition of the leading private companies from Americas, celebrating these startups' innovations and technologies across their respective industries. May 25, 2012 |
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5 Tips for Harnessing the Power of Your Customer AdvocatesSocial referral programs are end-to-end marketing programs that enable brands to reach out to highly engaged, loyal customers and turn them into "social advocates" May 24, 2012 |
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BillMyParents Partners With Extole to Launch Refer-a-Friend Rewards ProgramBillMyParents, Inc. — the Responsible Teen Spending Company — has entered into a partnership with leading Consumer-to-Consumer (C2C) social marketing platform, Extole. May 22, 2012 |
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The Numbers Are InSocial marketing is no longer a novelty. It's a significant part of any retailer's marketing strategy, and top executives will demand the kind of documented results that they expect from other marketing efforts. May 15, 2012 |
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Social Search And The Rise Of Consumer-Generated ContentWith more than 1 billion searches a day on Google, it is no wonder marketers spend the majority of their search dollars there. In fact, in 2010, 97 percent of Google's April 30, 2012 |
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Video in a Web 2.0 World: Building a Social StrategyConsumer-generated video is another innovation that corporations are using to spread and support brands as a sort of word-of-mouth on steroids approach to what has long been a very influential factor in marketing April 23, 2012 |
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Extole Selected as Facebook Preferred Marketing Developer (PMD)C2C Social Marketing Solution Continues its Stronghold in Developing Apps that Amplify the Activity Between Consumers and Brands April 20, 2012 |
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PURL Jam: 6 ways personalized URLS can help increase the visibility of your campaignsVirality is that state of marketing nirvana where your campaigns are liberated from the earthly confines of your own media spends and marketing efforts, and take on a free-floating life of their own April 12, 2012 |
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Driving Measurable Results from Social Referral ProgramsSocial media and its impact on consumer behavior and marketing is top of mind for every marketer. Brands have made significant investments in building social marketing presences and amassing social followers April 10, 2012 |
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The Art of the Social ReferralWord of Mouth marketing has been around since the town crier stood on the street corner hawking the day's news. But with the dawn of the internet and social media specifically, the concept has expanded April 2, 2012 |
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Climbing the Search Engine Ranking LadderThe way people share and consume information online is changing rapidly. This creates both a challenge and an opportunity for marketers as they strive to keep their brands top of mind March 30, 2012 |
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Referral Program: 18,000 Customer Participants Create More than 60,000 Shares, $100,000 in SalesWith a highly engaged customer base, a referral program is a winning way to get those customers to become brand advocates and even help drive sales. This case study March 29, 2012 |
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How To Tap Facebook Fans To Signal Search EnginesConsumers look for social signals created by their peers or opinions posted online for recommendations about brands, products and services, and the search engines are taking note. March 22, 2012 |
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How Social Is Changing the Search GameEvery day consumers are sharing more online. Currently consumers share four billion updates, conversations, recommendations, photos, videos, tweets, posts, shares on Facebook, 200 million on Twitter March 13, 2012 |
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Extole Named One of Lead411's "Hottest Companies in San Francisco"Each day, the Lead411 research team scours through 600+ press releases and business articles including venture capital fundings, company launches, new office openings, customer press releases, etc. February 21, 2012 |
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Social Commerce: The New Era of E-Commerce Part IIThe opportunities for social commerce tactics continue to branch out. In January 2012, Facebook announced 60 new web partners that will appear in the site's users' Timeline offering. February 14, 2012 |
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Extole turns regular customers into brand ambassadors, raises $10MNearly every company has a social presence these days, but personal recommendations are often a more powerful way to boost sales. If you've never heard about a company before, but your friend has February 8, 2012 |
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Extole Secures $10 Million For Social Referral MarketingStrangers or friends can become the most successful brand advocates through online word-of-mouth marketing. Shasta Ventures thinks so highly of the idea that the venture capital firm February 8, 2012 |
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Social Marketing Platform Extole Raises $10 MillionExtole, a startup which offers a suite of social media marketing has raised $10 million in Series C round funding, led by Shasta Ventures with participation from existing investors February 8, 2012 |
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Extole Pockets $10 Million for social marketing platformThe consumer-to-consumer social marketing platform, Extole announced Wednesday that it has secured a $10 million Series C round of funding. This latest round was led by Shasta Ventures February 8, 2012 |
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Extole Secures $10 Million in Series C Funding Led by Shasta VenturesFollowing Record Growth in 2011, Leading Social Marketing Platform Closes Round with Participation from New and Existing Investors February 8, 2012 |
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Extole Continues to Expand Social Marketing Footprint with Record Growth in 2011Harnessing the Power of Consumer-to-Consumer Social Marketing, Extole Creates a New, High-Value Marketing Channel for Brands and Agencies January 31, 2012 |
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How to Turn a Brand's Best Customer into a Viral AdvocateConfronted with the need to try and market their products and reach new customers in this radically new media landscape, it's easy for businesses to feel overwhelmed. Extole is one San Francisco startup January 27, 2012 |
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Maybe Even Longer - Social Media Insider Summit Write-upSocial Media Insider Summit luncheon sponsor, Andrew Beranbom, co-founder and vice president of business development at Extole, just gave an interesting presentation showing how brands can utilize social media January 27, 2012 |
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Social Media Case Studies in Loyalty and AcquisitionExtole helps brands engage, interact and reach their goals by harnessing the full power of social media. Four brands from different verticals each had objectives which had to be reached with social media. January 13, 2012 |
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Social's Impact on Search - It's All About ContentConsumers are sharing more online every day. In fact, Facebook data reveals consumers share four billion things a day and Mark Zuckerberg predicts that every year, consumers will share twice as much January 10, 2012 |
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Last-Minute Tips to Drive Holiday SalesWith just five days left until Christmas, time is running tight for entrepreneurs, startups and small business owners alike to rack up holiday sales, and tie a nice bow around that Q4 balance sheet. Happily for those hoping to outfox larger or better-funded rivals, a variety of high-tech and online marketing solutions can help you compete. From social media campaigns to referral marketing programs and money-saving apps for smartphones and tablets, a variety of affordable last-minute alternatives to expensive paid media buys are within business owners' reach. December 29, 2011 |
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2012 Trends to Watch: SalesThroughout 2011 the B2C and B2B purchase processes evolved greatly. Customers increasingly took to social and mobile for researching products and services, as well as to make purchases. Perhaps unsurprisingly, mobile and social media, as well as growth in online sales, are expected to continue driving changes to sales processes in the coming year. December 29, 2011 |
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J. Hilburn Drives $250,000 In New Sales With Social Referral ProgramReferral programs and word-of-mouth campaigns are optimal ways to boost brand awareness and conversion rates via social networking sites. J. Hilburn, a provider of custom tailored menswear, traditionally relied on referrals from its personal stylist advisors for new customer acquisition. However, the retailer has implemented a way to identify and reward brand advocates more effectively. December 29, 2011 |
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Marketing Tips for Small to Medium Sized Brands with Facebook StoresKnowing who amongst your fans are social influencers are key to the success of your Facebook store. If your store front provider does not provide this key data, perhaps you are with the wrong social store provider. There are 3rd party applications which can be integrated into your Facebook fan page and analyze who your brand influencers. December 19, 2011 |
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Holiday Marketing Guide: 7 High-Tech Solutions for Small BusinessHappy holidays, entrepreneurs! 'Tis the season for small business owners and startups alike to increase sales and boost year-end profits. Just one problem, though. How do you compete for shoppers' attention against the Best Buys, Targets and Sears of the world, especially on a tight budget? Given the power of word-of-mouth marketing, it literally pays to turn fans of your business into Santa's little helpers. To recruit them, incentivize conversation by providing eye-catching offers and savings, and compensate direct leads with exclusive discounts, gifts and cash rewards. December 16, 2011 |
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Sharing And Referral Strategies Optimize Social Media PresenceConsumers are relying on social networking sites, such as Facebook, Twitter and LinkedIn, to stay connected with friends and family, obtain information and share their opinions on open platforms. Due to the highly interactive capabilities of social networking sites, retailers are rolling out and promoting brand pages in an effort to expand brand awareness and formulate long-term relationships with current and potential customers. December 16, 2011 |
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10 Tech Startups That Wowed UsHow can I get a great referral program for my brand up and running quickly and easily? Everyone knows referral programs work, but most of us grimace at the amount of work they can take to implement and track. Extole promises to turn frowns upside-down. One service offering lets you custom brand your program and easily deliver rewards that encourage customers to tell your story to their friends. December 15, 2011 |
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Extole Solidifies Social Marketing Leadership with Record Q3, Executive Hires and New York OfficeOver 200 Companies Now Working with Extole to Turn Their Customers into Social Advocates San Francisco, CA, Dec. 13, 2011 – Extole (www.extole.com), the leading Consumer-to-Consumer Social Marketing Platform, continues its rapid growth trajectory, today announcing four additions to its management team and the opening of a New York office to better serve its brand and agency partners. December 12, 2011 |
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Case in Brief: Rewarding Brand Evangelists Boost SalesAfter learning through customer research that the majority of new its customers were being referred by existing clients, J. Hilburn wanted to harness the potential of that word of mouth. The five-year-old company wanted to turn its existing customers into brand advocates, giving them the necessary tools and incentives to refer friends and associates. December 16, 2011 |
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How Word-Of-Mouth On Facebook Can Boost Sales 433%Almost everyone in marketing believes in the power of word-of-mouth marketing. But are you adequately harnessing Facebook's sharing potential to increase your corporate revenues? Extole offers a social marketing platform that leads to an average three to five times higher conversion rate compared to traditional online marketing channels, such as banner ads, email and paid search… December 8, 2011 |
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SquareTrade Incentivizes Social Shares, Deploys Direct Mail for SweepsGiven the Justin Bieber-level hysteria that typically accompanies the debut of a new Apple product, SquareTrade, a warranty provider for consumer electronics products, saw a marketing opportunity in the October launch of Apple's iPhone 4S. "One of the products SquareTrade sells is an extended warranty on iPhones, so we wanted to come up with a way of getting the attention of our customers that SquareTrade is doing something big," says Vince Tseng, VP of marketing at SquareTrade."… December 10, 2011 |
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How Do Email, Social and Search Strategies Work Together?Now that businesses are moving beyond basic social media marketing (setting up profiles, gathering "likes" and fans), we need to get down to brass tacks to see how businesses can use social to drive new-customer acquisition and sales… November 28, 2011 |
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Case Study: Social Referral Program Helps J. Hilburn Drive SalesCustom-tailored menswear seller J. Hilburn has traditionally relied on referrals from their personal stylists for new customer acquisition. But they knew their customer base was also generating referrals, and wanted a way to identify, empower and reward these brand advocates… November 28, 2011 |
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How Social is Impacting Commerce and SearchThrough a recent social referral campaign, Folica finds that social sharing is having a big impact on online conversion rates. Their research shows people who clicked on friend's social links/posts made purchases 16% of the time; normal conversion rates for incoming traffic is 3%. November 10, 2011 |
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How Social Media Can Bridge the Multichannel GapSocial media has phenomenal potential for retailers, as it enables them to provide real-time promotions, receive feedback on new and existing products and generate sales. But to fully leverage social, retailers cannot view it as a singular channel that can be checked off by simply creating a Facebook fan page or establishing a Twitter account. November 10, 2011 |
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Word-of-Mouth: Email Tactics Power Referral Program with 111% ROIAdvice from a friend can be worth more than gold, which is why word-of-mouth referrals can be powerful sales drivers. But how can email marketing encourage your customers to suggest your company more often? November 10, 2011 |
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6 Questions on Social Media with Brad KlausBrad Klaus is the, CEO of Extole and before founding Extole, he was founder and CEO of next-generation direct response leader Syndero. Earlier, Brad was Vice President of Sales at Qualys, Inc., and held management positions at leading SaaS providers, such as DemandTec, Siebel Systems and Raima Corporation. He serves on the Board of Directors of Syndero and the Electronic Retailing Association, and holds B.S. degrees in Integrative Biology and Economics from the University of California at Berkeley. September 14, 2011 |
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Extole Signs 30 New Customers in 30 Days; Experiences Record Adoption of Social Activation PlatformSAN FRANCISCO, Sep 14, 2011 (BUSINESS WIRE) — Recognizing more than two-thirds of consumer related economic activity in the U.S. is driven by personal recommendations, brands nationwide are embracing social referral programs as a critical part of their marketing mix and turning to Extole ( www.extole.com ) for help in creating, executing and measuring these efforts. September 14, 2011 |
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Referrals among friends pay off for Folica.comFolica Inc., an online retailer of hair care and hair styling tools, knew from reading the product reviews on its e-commerce site that new customers often bought from the site because friends told them about it. Wanting to reward and accelerate such word-of-mouth recommendations, last year Folica began offering customers who referred others a $10 credit toward future purchases at Folica.com when a referral resulted in a purchase. The referred customer also received a $10 credit as an incentive to make her first purchase from the e-retailer. September 2, 2011 |
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How do I wrap social elements into my email marketing program?Social media is a tremendous tool in a marketer's arsenal that, when used strategically, can serve as fuel to lift all other marketing channels. This is particularly true of email. One way to integrate social into an email marketing program is to include a personal URL (PURL) within the email that your customers can then use to spread the word about a brand and simultaneously earn a reward for sharing. While this link can be shared via email, it is often most effective when shared across social channels. August 29, 2011 |
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Beauty site pre-launches with Facebook page, sweepstakesThe staff behind YouBeauty.com wanted to debut the site on July 1 with an established readership. After beta launching with a Facebook pageand a social network sweepstakes in January, the site had 15,000 Facebook fans and a mailing list of more than 10,000 consumers by its launch. August 23, 2011 |
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The Power of FriendshipAs a leader in streaming entertainment devices for television, Roku manages a robust online marketing portfolio comprised of Search Engine Optimization & Marketing, affiliate programs, online display advertising and public relations. But, until recently, its marketing plan was missing one important piece. August 23, 2011 |
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How One Company More Than Doubled Customer ReferralsPlenty of companies have referral programs, but how many can say theirs converts at about three times the rate of other online marketing campaigns and brings in over 500 new product sales each month? Read on to learn what Roku did to make its customer referral program a huge success in MarketingProfs. August 3, 2011 |
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Facebook Ads: Three Case StudiesTravel Site Says Facebook Ads Beat Search Marketing by 7X Over several recent weeks, U.K. travel site On the Beach began testing Facebook ads to see how they compared to its paid and organic search efforts. Increasing Facebook followers was secondary. Based on 30 campaigns, On the Beach said Facebook trumped the search marketing channel by a considerable margin. In fact, for every seven sales where Facebook ads were the first click in the purchase funnel, there was only one conversion originating with either a paid or organic search click. The site revealed the data-point in conjunction with its marketing firm Upcast. They targeted 18- to 64-year-olds initially, but testing helped them whittle the target group down to women 35 to 54 years old. They tested dozens of ad creatives and day parts before launching the campaigns that brought in the 7X figure. July 22, 2011 |
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A new site generates buzz via FacebookBefore launching last month, beauty and health informational content site YouBeauty.com needed to get the word out about its launch. With popular TV health expert Mehmet Oz as one of the site's cofounders, YouBeauty wanted to inform the television host's fans that Dr. Oz was embarking on a new endeavor, says Eric Kirsten, the site's chief marketing officer. And the most efficient way to get that message out was Facebook. "We thought that was the best way to find a scalable audience," he says. Working with Extole Inc., a vendor that helps firms drive word-of-mouth referrals using giveaways on web sites and social media, YouBeauty launched a sweepstakes that offered a consumer and her guest a free three-day trip to New York to attend The Dr. Oz Show. Consumers could enter the sweepstakes by Liking the brand and clicking to complete an entry form. To entice shoppers to share news of the contest, the contest included a proviso that a consumer who referrs the winner receives a $300 L'Oreal gift bag. July 14, 2011 |
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Turning Customers Into SalespeopleHow companies like Roku boost sales with referral marketing Roku was one of the first companies to bring online movies to people's living rooms. Three years ago, the Saratoga, California-based company started selling remote-controlled devices that can stream online media content, such as Netflix movies and Pandora radio, to TV sets. When competitors began to emerge, they were formidable: Microsoft, Apple, Google. Unlike those giants, Roku, which has about 100 employees, didn't have deep pockets for advertising campaigns. What Roku did have was fans. Through surveys, the company had learned that about a quarter of its one million customers were so smitten with their Roku players that they had encouraged friends to buy one. "We knew we had an engaged customer base that was passionate about the product, and we wanted to tap into that," says Lomit Patel, Roku's senior director of direct marketing. Last year, Roku launched a refer-a-friend marketing campaign, which rewards customers for recommending the company's video players to people they know. Word-of-mouth marketers have long touted the power of customer referrals. Recommendations from friends are among the top influences of purchases, according to a recent study by ForeSee Results, a market research firm in Ann Arbor, Michigan. Now that sites such as Facebook and Twitter have made it easier than ever to tap one's entire social circle, companies like Roku are experimenting with new tools and incentives to get customers chatting about their products. To get the conversation started, Roku hired Extole, a San Francisco-based company that specializes in refer-a-friend marketing campaigns. Roku now sends an automated e-mail to customers 45 days after a purchase, offering them one free month of Netflix service if someone they refer purchases a Roku player. Each customer who participates gets a unique Web link, created by Extole, to share with friends via e-mail, Twitter, or Facebook. In the first three months, 15,000 customers recommended Roku to their friends using Extole's system, and 1,500 customers bought Roku players after clicking on links sent to them by pals. July 6, 2011 |
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Going Beyond The Facebook Like Land GrabLate last month, Facebook's Vice President of Global Ad Sales Carolyn Everson, announced that brands generate over 50 million likes each day. This is great news… but does it translate into a return on investment? How can a brand make the most of its likes? In terms of ROI, there is hard evidence that likes are financially important to brands. A study by Facebook ad network TBG Digital analyzing 4.1 billion Facebook ad impressions for 13 different brands noted that advertisements targeted to fans versus other targeting criteria led to a 15 percent reduction in costs to acquire a purchase, and a 44 percent reduction in costs to acquire a registration. June 30, 2011 |
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How To Gauge Social Marketing Success Today: CEO Brad Klaus Of Extole (Podcast)2011 is the year that 70% of marketers plan to increase their social marketing budget by more than 10% according to a Mashable/Effie poll by agencies. 87% said social media most important to achieving success. Brad Klaus, CEO of Extole, tells listeners more about how to view Facebook "Likes" and what the future holds in social media. Klaus also expounds upon the importance of ROI. August 3, 2011 |
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Start-Up Watch COD: Extole makes social acquisition, engagement, and recommendations turnkeyAs companies get more used to social media, they are increasingly searching for accountable metrics and simpler execution to help make this channel deliver on brand KPIs. While few brands dispute the potential for social media, the amount of time and effort it takes to fully leverage this channel can seem daunting. Extole is a company focused on simplifying social media for its clients and streamlining its execution so that it can deliver actionable results and insights. Essentially, they offer purpose built solutions that can be customized for brands and implemented quickly. Extole manages most of the work required, so marketing teams can stay focused more on strategic issues. June 10, 2011 |
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Interview with Extole: How to turn your customers into social marketersThe digital world is rapidly opening up different ways marketers can interact with their customers. You've heard terms like "brand evangelists" and "tapping into social graphs," but how do these terms apply to you and your company? Due to its pace and newness, this new wave of marketing can feel like an overwhelming tsunami of variables. To catch the early breaks and make the most out of your experience, we hooked up with Extole, a leading provider of social engagement applications that drive measurable results on and off Facebook for leading brands and agencies. Extole's multi-channel Engagement Platform helps marketers activate their customer base, engage fans, and convert social engagement into Likes, recommendations, sales, customers, and prospects. We interviewed Greg Brown, Chief Revenue Officer for Extole on how to turn your customers into social marketers. June 6, 2011 |
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5 Keys To Leveraging Social RecommendationsRetailers and brands are increasingly recognizing the value of social marketing and are integrating this channel into their overall marketing efforts. Three-quarters of those polled in a recent Alterian study said they plan to increase spending on social and digital media this year. May 20, 2011 |
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What Every Social Media Marketer Should Know About ExtoleExtole's multi-channel Social Engagement platform includes applications such as referral programs, sweepstakes and surveys. They are designed to help marketers activate their customer base, engage fans and convert social engagement into Likes, recommendations, sales, customers and prospects. May 20, 2011 |
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How Roku Drives Sales With Referral MarketingRoku uses email-, Facebook-, and Twitter-based referrals to drive $50,000 to $60,000 in additional monthly revenue for its consumer line of set-top boxes. Family and friends referrals have always been a primary channel for driving sales of the geeky gadget, which allows people to play Netflix, Hulu, and other streaming video on their televisions. The Internet-based referral program is a way for Roku to capitalize on the referrals and use them to increase sales. "Over the past five or six months, we've generated about $230,000 to $250,000 in sales," said Lomit Patel, senior director of direct marketing for Roku Inc., in a phone interview with The CMO Site. "We do surveys to customers who purchased the product, and ask them how they heard about Roku and what motivated them to buy the product. We've seen that mention of friends and family went up about 30 percent over the time period since we launched the program." May 3, 2011 |
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Facebook Advertisers Pony Up Prize MoneyThese offers underscore brand's increasing willingness to invest sums in Facebook that rival their offline efforts. The seven-year-old social network is surging towards 700 million global users. "Smart marketers are recognizing the value in engaging customers on Facebook," said Blake Hayward, VP of products for social marketing firm Extole. "These types of customer-powered marketing activities are converting existing customers into 'likers,' fostering social recommendations, and acquiring new prospects." April 13, 2011 |
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HOW TO: Use Facebook Social Plugins on Your WebsiteWhile many companies' early social marketing efforts were limited to social media sites such as Facebook, most are now eager to build social capabilities into the rest of their marketing efforts and turn their customers into brand advocates at every touch point. One of the easiest ways to make your online presence more social is by adding Facebook social plugins to your website. There are many different Facebook social plugins to choose from — here are four of the top plugins for business and tips on how and when to use them. You may want to stick to the simplified version if your Facebook activity and fan base are limited. This strategy might also net you more engagement — Otlican saw her "likes" jump 31% when she switched to the simplified Like Box. Some companies even provide an incentive for visitors to "like" their page. Motorcycle Superstore, for example, ran a sweepstakes on Facebook using Extole's SocialBuilder that encouraged fans to share the Motorcycle Superstore page with their friends. The site experienced a 240% increase in daily "likes" and a 30% growth in total "likes," with more than 13,000 "likes" generated during the month of the campaign.
March 22, 2011 |
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Klaus, Extole Look to Create ROI Around Social MediaBrad Klaus, CEO of San Francisco-based Extole, held executive positions at Qualsys, Inc., DemandTec, Siebel Systems and Raima Corp. before founding Syndero in 2004. After leaving the company and looking at investment and entrepreneurial opportunities, Klaus founded Extole in 2009. Recently, Response caught up with Klause to discuss the growth of Extole – and it's future. March18, 2011 |
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How to Use Facebook Social Plugins on Your WebsiteWhile many companies' early social marketing efforts were limited to social media sites such as Facebook, most are now eager to build social capabilities into the rest of their marketing efforts and turn their customers into brand advocates at every touch point. One of the easiest ways to make your online presence more social is by adding Facebook social plugins to your website. There are many different Facebook social plugins to choose from. Here are four of the top plugins for business and tips on how and when to use them; Some companies even provide an incentive for visitors to like their page. Motorcycle Superstore, for example, ran a sweepstakes on Facebook using Extole's SocialBuilderthat encouraged fans to share the Motorcycle Superstore page with their friends. The site experienced a 240 percent increase in daily Likes and a 30 percent growth in total Likes, with more than 13,000 Likes generated during the month of the campaign. March 17, 2011 |
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Motorcycle Retailer Rides Shared Facebook Sweeps to Sales WinsHow do you build a critical mass of followers in social media—those social-grid head counts that are a prerequisite for giving a social campaign viral lift? In the case of online cycle gear seller Motorcycle Superstore, a relatively new entrant to the social whirl, the answer was in Facebook sweepstakes promotions whose entry details—and prizes—could be shared among friends. Although it has operated an ecommerce Web site for years, Motorcycle Superstore was a relative newcomer to social media, only launching its Facebook fan page in May 2010. "We branched out into Facebook/ YouTube/ Twitter viral interaction with our customers in early 2010," says Chris Johnson, social marketing coordinator for the company. "It's really taken off for us. Like most people, we've found a dramatic increase in visibility, and we think we've been able to convey a sort of personal touch behind the company's online presence." Motorcycle Superstore began summer 2010 with about 50,000 "likes" on Facebook, but Johnson says the brand was determined to get that number up to 100,000, figuring that acquiring that critical mass was needed for any future social marketing efforts to pay off. March 8, 2011 |
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Email Marketing: Triggered email nets 75% of referral program signupsSUMMARY: Customer referrals are a powerful way to pull in more sales and leads. Some companies offer rewards, but you can push results even higher with a few simple tactics. See how this consumer electronics company sent an automated email to encourage new customers to refer their friends and contacts. This email generated 75 percent of all registrations in the referral program. Extole – powers Roku's referral program February 22, 2011 |
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Facebook sweepstakes drives Likes and traffic for Motorcycle-Superstore.comMotorcycle-Superstore.com today has more than 107,000 Facebook fans, about twice the number it had in June. A series of Facebook sweepstakes specifically designed to acquire new fans and have those fans spread the word to their friends produced the gains, says Chris Johnson, the e-retailer's social marketing coordinator. The e-retailer began working in June with Extole Inc., a vendor that helps firms drive word-of-mouth referrals using giveaways on web sites and social media. Motorcycle-Superstore.com, No. 197 in the Internet Retailer Top 500 Guide, wanted to be the first e-retailer of motorcycle and biking gear to reach 100,000 Facebook fans. "Our goal was to increase Likes, not to directly benefit sales right away," Johnson says. "We figured once we had a good fan base, we'd be able to implement our own sales tactics toward them." March 8, 2011 |
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E-tail proving popular with older generationBlake Hayward, Co-founder of Extole, a company that provides refer-a-friend services via Facebook and rewards customers who recommend retailers to online friends, last week told Retail Gazette of social networking's great potential. He said that social commerce is becoming more influential than PR and traditional advertising because comments from friends are much more effective than reviews by faceless commentators. February 3, 2011 |
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How Facebook is revolutionising online retailThe potential uses of Facebook for retailers are almost endless, from product reviews and F-commerce to expanding customer bases and promoting deals. Extole is a company that provides refer-a-friend services via Facebook, which rewards customers who recommend retailers to their online friends. Co-founder and Vice-President for Marketing at Extole Blake Hayward argues that acquiring fans and gaining 'likes' on the global site is becoming the best way to promote an online company. "Its about making it really easy for happy customers to raise their hands and say I really like this service and I think my friends should know about it," Hayward said. He believes that social commerce is overtaking PR and traditional advertising in terms of influencing online consumers, with comments from faceless commentators far less effective than a thumbs up from a friend. Hayward points towards a promotion campaign recently launched by Extole for US retailer Babycenter, in which 40 per cent of participants were directed via Facebook by those initially targeted for the deal. January 26, 2011 |
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How To Successfully Leverage Facebook To Drive CommerceJanuary 26, 2011 Socially-driven features like Share-Within-Your-Network (SWYN) and Refer-a-Friend enable retailers to extend brand outreach by empowering enthusiasts to spread the word. Social Marketing-as-a-Service program provider Extole, founded in 2007, offers a fully integrated platform designed to enable high-value customer referrals, social fan base expansion and visible brand recommendations. Retail TouchPoints had the chance to catch up with Extole CEO Brad Klaus to explore Facebook retail best practices, how to quantify Facebook marketing and the effectiveness of building a "social graph" to identify influencers. RTP: In 2011, one of the key trends on the social/retail front is the ability to enable purchases from within Facebook. What are your thoughts on the potential for Facebook Commerce, or "F-Commerce?" Brad Klaus: There is no doubt that Facebook is becoming a major channel for retailers. For starters, its reach is astounding: the site has over 650 million users, most of whom visit the site every day. And according to data from Compete, social media sites send more referral traffic to online retail sites than Google. It's no wonder that retailers are leveraging Facebook as a new sales channel. Facebook's huge user base is a key reason why brands are adopting F-Commerce, but that's only part of the story. Social networking sites have become important to retailers because they provide a platform for easy sharing of product recommendations between friends. According to eMarketer, 68% of Facebook's half-billion users are more likely to buy a product that has been referred by a friend. In other words, it's not just that Facebook is getting traffic — Facebook is allowing brands to tap into their customer base to acquire new customers. Our client Roku is also tapping into Facebook to increase sales based on social recommendations. Lomit Patel, Senior Director of Direct Marketing at Roku, the market leader in streaming entertainment devices for the TV, said: "We went from nowhere to over 10,000 customer referrals a month. Our program is really working." January 31, 2011 |
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Best Practices for Refer-A-Friend ProgramsSubmitted to Electronic Retailing Association By Brad Klaus, Founder and CEO of Extole Retailers are flocking to Facebook and Twitter because they present a new marketing channel to engage customers and attract new customers. Many savvy retailers are also recognizing the power of the social channel when their customers recommend their products to friends. There is no one "right way" to create and manage a customer-driven social marketing program, but here are several factors that marketers should consider before they engage with their loyal customers: - Make a compelling offer to the referrer and referee. - Track the "chain of referrals." - Promote the program. - Optimize and innovate. January 26, 2011 |
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Tapping Into Your Brand's Social GraphTracking the recruitment of friends is just the tip of the iceberg. The real value of tracking comes from understanding the results of recruitment and determining who the true influencers are. In other words, it's not about how many friends and followers a customer has — it's about who is actually driving sales and leads.January 7, 2011 |
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Roku's Refer-a-Friend boosts both sales and awarenessThe Roku product line isn't new but the company wanted to raise brand awareness, as well as acquire new customers in new areas. "Most of our early customers are early adopters and we want to have a mainstream product," says Lomit Patel, senior director of direct marketing at Roku, Inc. Roku is a digital video player that allows users to stream content, including Netflix, Hulu and live sports through subscriptions such as MLB.com. Strategy: A Roku survey found that 24% of its customers found the product through family and friends. "We wanted to boost that number," says Patel. "Our number one goal was try to encourage more people to talk about Roku." The technology manufacturer turned to Extole, a marketing vendor previously called Tell-A-Pal, to set up a referral program that rewards its customers for sharing their enthusiasm about the product. Read More January 5, 2011 |
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Small Business Marketing Tips for the HolidaysOnline sales during the 2010 holiday season are expected to reach $38.5 billion. According to the forecast from eMarketer, this is up 14.3 percent from 2009, and it also marks the second straight year of double-digit ecommerce growth. While research numbers differ slightly, forecasts by ComScore and Forrester also predict that holiday ecommerce sales will increase over last year. Small Business Marketing Tips to Boost Holiday Sales To help you market your way through the holiday season, Ecommerce-Guide.com spoke with several industry experts who offered the following tips to help small business ecommerce sites create successful, sales-oriented ecommerce holiday marketing plans. Put Yourself in Santa's Shoes Before Clicking Send "The best way to do this is to see things through your customers' eyes — what's on their list for Santa to place under the tree this year?" Attia wrote in an email. She continued, "In your email marketing campaign, remind them what's popular but needs to be purchased early before inventory across the Internet — and your store — runs out. Would they want coupons, special offers or promotions? Or, would they rather have valuable information and practical gift ideas for co-workers and long-lost relatives who added them to this year's Christmas card list? Keep the ideas and the promotions fresh to keep your shoppers reading — and buying." November 30, 2010 |
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Tell-A-Friend About Products Via Facebook's Extole Raises $5MExtole (fka TellAPal) has raised $5M in Series A. The round was led by Trident Capital with Redpoint Ventures and Norwest Venture Partners. The company's clients are marketing arms of companies that want their buyers to get rewarded for share referrals. Extole then tracks actions and fulfills rewards. So if a Drugstore.com buyer posts on Facebook or Twitter that she she just a great bargain on the site and her friends go there to buy, Extole can track that and Drugstore.com can reward the referrer. Standard awards include charitable donations or gift cards. The startup counts as clients Drugstore.com, MyFico, Roku, Vistaprint, and Xoom. Extole is led by CEO Brad Klaus who was founder and CEO of direct response firm Syndero. September 10, 2010 |
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Extole Closes $5 Million Series A Round Led By Trident CapitalExtole closed a $5 million Series A round of funding. The round was led by Trident Capital. Redpoint Ventures and Norwest Venture Partners also participated. Extole plans to use the capital to grow the team and to expand its social marketing platform to meet demand. Inaddition, the company completed the rebranding of TellAPal to Extole. September 15, 2010 |
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Extole social marketing company raises $5MYour friends often know what you like. Though it's likely difficult for them to be entirely accurate, given our fickle nature, the probability of them knowing that you like, say red wine over white, is probably higher than some random sommelier. This type of information is what social marketing company Extole is trying to capitalizing on, as are their new investors. Extole, formerly known as TellAPal, announced Wednesday that it raised $5 million in series A financing, led by Trident Capital with participation from Redpoint Ventures and Norwest Venture Partners. Additionally, the company announced its name changed from TellAPal to Extole. The startup, which was founded in 2007, plans to use the new funding to hire additional team members and expand its platform, according to its release. September 15, 2010 |
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Extole Finds $5M In Series A For Social Media MarketingExtole Inc. said it has raised a $5 million round of Series A funding to make social media and referral marketing easy for any brand. Trident Capital led the round, with participation from Redpoint Ventures and Norwest Venture Partners. Extole aims to produce customer referrals, increased social engagement and brand recommendations across social media platforms such as Facebook, as well as their own branded sites. The company offers two products. SocialBuilder enables marketers to create, track and manage campaigns on Facebook. Refer-A-Friend integrates with email and social networking platforms for fans of a brand to send referrals. Read More September 15, 2010 |
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Extole Raises $5 Million For Social Media Marketing ToolsExtole (the startup formerly known as TellAPal), which offers a suite of social media marketing tools under the guise of a "Social Marketing as a Service Platform", this morning announced it has secured $5 million in Series A funding. The round was led by Trident Capital with participation from Redpoint Ventures and Norwest Venture Partners. September 15, 2010 |
