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Retail marketers expect their digital budgets to rise next year. With that extra money, they'll be investing more heavily in social media, email, mobile, and referral marketing. That's according to a new survey of over 300 retail marketers across the U.S. by Extole, recently reported on by Ayaz Nanji at MarketingProfs. It reveals what retail marketers want to achieve...
There's a juicy fight going between Amazon and Google. First prize is first place in the home-delivery standings, multi-channel retail's crown jewel. And while talk of drones may get headlines, Amazon can't wait for the weapon of the future to win the day. Instead it's using a referral campaign to acquire and retain customers. (It's not alone: our brand-new retail sur...
Referral marketing is on the tip of a lot of marketers' tongues right now. At least, that's according to Brenda Stoltz, writing for Ariad Partners about the State of Referral Marketing.
If you're in retail marketing, your goal is to acquire customers to drive revenue. So how do you keep pulling new tricks out of your bag to do so? Perhaps you don't always have to look for something new to get results. Word-of-mouth has been around for a long time, but referral marketing isn’t like any traditional word-of-mouth strategy you’ve ever seen. ...
There would seem to be certain consumers whom business would never be able to acquire. You'd think a business that sells clothes, for example, would have difficulty catching the attention of someone who hates to shop for clothes. Especially if that business happens to be Stitch Fix, a subscription retailer of women's clothes, and that consumer happens to be a man. In...

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