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As a marketer, creating a mosaic of marketing strategies for your company facilitates success. That's the conclusion of Gigaom's research report, Workhorses and dark horses: digital tactics for customer acquisition. It discusses a plethora of techniques, including email, social media, search engine optimization, content marketing and referral marketing, for achieving ...
By now you've probably heard about Uber, the uber-hip ride-sharing company born in San Francisco, which matches drivers with riders through a mobile app that allows for fast response times. Its competition with other ride-sharing companies like Lyft, along with more traditional taxi services, has gotten it tons of attention. Uber has remained competitive through maneu...
Content marketing is not new — it's been around at least since John Deere created its quarterly magazine, The Furrow, in 1895, and probably since well before that. But the digital age has made it easier than ever to spread content quickly and on a large scale. Consider this: there are currently more than 76 million blogs on WordPress and more than 184 million bl...
In an ideal world, people would do everything on time. You wouldn't need to remind them. You wouldn't need to offer an incentive. In that world, marketers would also be rolling around in piles of cash surrounded by fountains of molten gold. The reality, though, is that a lot of planning, organization, and creative incentives go into getting people to do something succ...
Many marketers have scratched their heads over the question of how to get new customers and keep them. (In fact, that's what all marketers scratch their heads about.) The marketers at American Giant were no different — except that they faced the added challenge of a brand devoting its resources to American manufacturing and top-quality materials over traditional...

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