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In an ideal world, people would do everything on time. You wouldn't need to remind them. You wouldn't need to offer an incentive. In that world, marketers would also be rolling around in piles of cash surrounded by fountains of molten gold. The reality, though, is that a lot of planning, organization, and creative incentives go into getting people to do something succ...
Many marketers have scratched their heads over the question of how to get new customers and keep them. (In fact, that's what all marketers scratch their heads about.) The marketers at American Giant were no different — except that they faced the added challenge of a brand devoting its resources to American manufacturing and top-quality materials over traditional...
Sharing has gone mobile. This isn't surprising — the whole Internet is going mobile, and sharing with it. Mobile sharing increased 30% in Q2 2014, per ShareThis. Forget the future. Mobile is here now. As such, marketers must shift the way they view user experience and customer interaction. This shift requires more than a superficial (but necessary) change to re...
The typical American spends an average of 37 minutes per day on a social network site, making social the most popular online activity in the United States. That screams "marketing potential." According to recent Gigaom research, marketers ranked social media as the second most effective way to effect brand awareness and customer retention, behind email. However, marke...
In the latest update from Twitter, the Internet microblogging leader has released a service for mobile app promotion. With it, app developers are able to drive engagement and installs by promoting tweets and using "app cards" with snippets of information about the app. The promotion technique works hand-in-hand with Twitter's audience targeting capabilities and lets c...

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