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At this point, you know that you have to be on mobile because that's where your customers are (60% of online shopping time is now spent on mobile, according to comScore.) And you also understand that it's important to make your refer-a-friend program accessible everywhere, all of the time, so that anyone who interacts with your brand can help you acquire new customers...
The customers you acquire through referrals are your best customers. How do we know? We've examined the data from Extole customers that use our referral marketing platform and from independent academic research to draw a holistic picture of The Referred Customer. It identifies the 6 key reasons why referred customers are best. Here's the skinny:
What gives refer-a-friend programs their acquisition power? Personal, compelling share messages that come from people we know. (Worldwide, 84% of people say they trust recommendations from friends more than any other type of advertising.) To illustrate the three most common types of share messages and why they're effective, let's consider three referra
What exactly is the advocate funnel? How do you affect multi-step conversions with referrals? What's the term for a referral program's ability to sustain itself through new customers' sharing? How is referral marketing different from affiliate marketing? To fully understand referral marketing and how it relates to what matters in digital marketing right now, you need ...
So, you’ve mastered your mobile CTAs. You have them in all the right places: the Account Page, after the Aha! Moment, and the In-App banner, to name our favorites. Your customers know where your referral program lives, and they know where to find it. Now what? Once they share, what’s going to keep them sharing? Here are three more hot tips to keep your ad...