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  • Sarah Diego
  • Apr 14, 2014
In an era when SEO is Business 101, every page of your website should be optimized to turn visitors into buyers. So a referral from a friend that gets a shopper right to the product page should be the easiest basket you sink all game...right? Just turn on a referral widget and you're done? Not so fast. Here are three simple tips to ensure you turn referral alley-oops ...
  • Ashley Futak
  • Apr 08, 2014
Retail marketers: join us on Thursday, April 24, at 10:00 a.m. PDT / 1:00 p.m. EDT, for the webinar "Referral Programs: How to Turn Your Existing Customers into an Acquisition Channel." Today's customers have increased expectations around omnichannel interactions, personalized experiences, and rewards for loyalty. As a result, retail is changing rapidly. If a custo...
  • Ashley Futak
  • Apr 03, 2014
Marketers are quickly adopting referral marketing as a preferred acquisition channel, but many still have misconceptions about how and why it works. Because of this, many aren't getting the most out of their referral programs and are missing a major acquisition opportunity. Last week's American Marketing Association Webinar, "Fact vs. Fiction: 5 Referral Marketing ...
  • Ashley Futak
  • Apr 03, 2014
Social by nature, humans love to share. We share everything from the best secret parking spots for Giants games to new gadgets that make our lives easier (by the way...have you heard of Nomad?!? That's some brilliance right there.). We poll friends before heading out to eat and ask their opinion on which golf clubs to buy. (Personally, I recommend Hopkins.) Humans hav...
  • Sarah Diego
  • Apr 01, 2014
As with all relationships in your life, among your customers there are those that you want to nurture and those that are fun while they last. Customers who will share your brand with their friends — your advocates — are definitely in the former bucket. They’re keepers. If you take care of those relationships, those customers will continue to be a dependable sour...

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