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Sharing has gone mobile. This isn't surprising — the whole Internet is going mobile, and sharing with it. Mobile sharing increased 30% in Q2 2014, per ShareThis. Forget the future. Mobile is here now. As such, marketers must shift the way they view user experience and customer interaction. This shift requires more than a superficial (but necessary) change to re...
The typical American spends an average of 37 minutes per day on a social network site, making social the most popular online activity in the United States. That screams "marketing potential." According to recent Gigaom research, marketers ranked social media as the second most effective way to effect brand awareness and customer retention, behind email. However, marke...
In the latest update from Twitter, the Internet microblogging leader has released a service for mobile app promotion. With it, app developers are able to drive engagement and installs by promoting tweets and using "app cards" with snippets of information about the app. The promotion technique works hand-in-hand with Twitter's audience targeting capabilities and lets c...
When you find a shortcut through the airport that bypasses the endless lines, what do you do? Do you keep it a secret or do you share it with the people you know could use it? CLEAR banks on the latter. CLEAR is the fastest way through airport security. Frequent travelers love it because it alleviates airport unpredictability and speeds them to their destination. Mem...
Marketing today, especially in the data-driven world of technology, is full of reports with visible and measurable results. However, as an article on InsideCXM points out, it is hard to determine an exact Return on Relationship when businesses examine their connections with customers. This can be a hard pill for marketers to swallow, but they may want to be patie...

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