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  • Diana Langston
  • Jan 29, 2015
The data generated by brands using our referral platform makes it clear: 20% of customers drive 80% of the participation in your referral program. Keeping these super-advocates engaged and sharing is a critical part of shifting your referral program into high gear...and keeping it there. It's also why the Extole platform makes it easy to identify the people who infl...
  • Diana Langston
  • Jan 21, 2015
Referred customers are up to 5x more likely to share referrals than non-referred customers. We recently discovered this while reviewing data from our referral marketing platform. It makes sense: referred customers have seen the referral process firsthand and been rewarded for it, so they already know how your program works. How can you take advantage of this fact to b...
So many people interact with your brand each day: there's everyone who visits your site...everyone who sees your messaging...and of course everyone who purchases your products or services. Your brand may not be right for everyone who encounters it, but chances are everyone knows someone who's right for your brand. This is why referral marketing is such an effective ac...
It's 2015 and referral marketing is no longer an up-and-coming acquisition channel. It's a critical one. Your customers already refer your brand and products to their friends. Instead of letting that acquisition opportunity pass you by, use referral marketing to control, optimize, and scale these referrals just like you do with search. Marketers are already doing thi...
What better way to start off the new year than with a bonus? Over the holidays we showcased several referral programs that caught our eye. Here's a bonus look at one more well-designed program. This one is from the web-based photo sharing and printing service

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