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The pushback that marketers can encounter when they want to add and update tags on their site — it can be the biggest source of workplace frustration after the coworker who always leaves her lunch dishes in the break room sink and the one who always skips his turn to make coffee. Having a tag management solution (TMS) like Ensighten or Tealium
Marketers can no longer sit around, twiddling their thumbs, hoping for referral activity, because they're letting high-value customers pass them by. Instead, today's the age of the always-on referral marketing strategy, one that allows marketers to generate and scale high-quality referrals into a meaningful acquisition channel. We'll explain how to create yours tomorr...
Are you leaving revenue on the table when calculating how much your customers are worth to you? Venture capitalist Jason Lemkin thinks you are. In his post on SaaStr he explains why: "standard first-order only CLTV analyses underestimate true revenue generated by customers by 50-100% in most SaaS models selling to anything larger than SMBs." More plainly: your actual...
You've carefully crafted the customer experience inside your mobile app so that your users are spending time productively tapping away. But how do you tap into that time to increase participation in your referral program and ultimately drive new user acquisition? That's where your referral program comes in. Here are the three best spots to encourage users to share ref...
  • Diana Langston
  • Jan 29, 2015
The data generated by brands using our referral platform makes it clear: 20% of customers drive 80% of the participation in your referral program. Keeping these super-advocates engaged and sharing is a critical part of shifting your referral program into high gear...and keeping it there. It's also why the Extole platform makes it easy to identify the people who infl...