Children's apparel retailer Hanna Andersson has been driving remarkable sales and customer acquisition success through its refer-a-friend program, as Chris Duskin reveals in a new piece over at Total Retail.
The customer journey is something we're all familiar with. Discovery, consideration, purchase, reactivation... the journey goes on and on. How do you enhance these stages of delight to get customers and their friends more engaged? Referral marketing, that's how.
Your consumers are on mobile. That's where they shop most, where they share most, and where they consume media mo
When you want more customers in your loyalty program, how do you get them? Create bonus incentives for joining? In-store and point-of-sale initiatives? Campaigns focused on signing up? These are all familiar and effective, and still many loyalty marketers today find that they’re not enough to meet their new member goals.
And at the same time,
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