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Are you leaving revenue on the table when calculating how much your customers are worth to you? Venture capitalist Jason Lemkin thinks you are. In his post on SaaStr he explains why: "standard first-order only CLTV analyses underestimate true revenue generated by customers by 50-100% in most SaaS models selling to anything larger than SMBs." More plainly: your actual...
You've carefully crafted the customer experience inside your mobile app so that your users are spending time productively tapping away. But how do you tap into that time to increase participation in your referral program and ultimately drive new user acquisition? That's where your referral program comes in. Here are the three best spots to encourage users to share ref...
  • Diana Langston
  • Jan 29, 2015
The data generated by brands using our referral platform makes it clear: 20% of customers drive 80% of the participation in your referral program. Keeping these super-advocates engaged and sharing is a critical part of shifting your referral program into high gear...and keeping it there. It's also why the Extole platform makes it easy to identify the people who infl...
  • Diana Langston
  • Jan 21, 2015
Referred customers are up to 5x more likely to share referrals than non-referred customers. We recently discovered this while reviewing data from our referral marketing platform. It makes sense: referred customers have seen the referral process firsthand and been rewarded for it, so they already know how your program works. How can you take advantage of this fact to b...
So many people interact with your brand each day: there's everyone who visits your site...everyone who sees your messaging...and of course everyone who purchases your products or services. Your brand may not be right for everyone who encounters it, but chances are everyone knows someone who's right for your brand. This is why referral marketing is such an effective ac...