what we’re
blogging about:

  • Paul Holman-Kursky
  • Apr 01, 2014
Less is more when it comes to evaluating customer experience. Then again, maybe more is more — when it comes to creating a seamless customer experience in the first place. Those were two of the topics discussed during Extole's intimate "Modern Marketing Essentials: Design, Technology, and the Customer Experience" event at Waterbar on San Francisco's Embarcadero. ...
  • Chris Duskin
  • Apr 01, 2014
If you want to acquire new customers through your existing customers, check the calendar first. You'll probably find more customers sharing your offers on Tuesdays and Thursdays than on any other day of the week — and you'll find that more people click on what they share. And, if it's Monday, be prepared to see the highest conversion rates of the week from referrals...
  • Ashley Futak
  • Mar 20, 2014
Extole’s leadership team continues to expand with the addition of Erik Zech as Chief Financial Officer. Zech brings with him over 20 years of diverse financial experience. At Extole, Zech will oversee all finance and accounting functions to help the company grow and scale. “I’m really excited to join the team here at Extole. What they are doing is fundamental...
  • Ashley Futak
  • Mar 13, 2014
Referral marketing is fast becoming a preferred engine of customer acquisition, favored not only by challenger brands with innovative business models and unique products and services, but also by established brands looking to capitalize on their fiercely loyal customer communities. But, marketers who have misconceptions about how it works, and why, may wait to buil...
  • Ashley Futak
  • Mar 12, 2014
Last month, Extole teamed up with Internet Retailer to discuss the retail landscape including marketing tactics used by smart retailers. Internet Retailer’s Editor-in-Chief, Don Davis, kicked the webinar off with a look into retail customer behavior - showing a major shift in online vs. in-store shopping. This shift in online shopping gives retailers a huge opportun...

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