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When you find a shortcut through the airport that bypasses the endless lines, what do you do? Do you keep it a secret or do you share it with the people you know could use it? CLEAR banks on the latter. CLEAR is the fastest way through airport security. Frequent travelers love it because it alleviates airport unpredictability and speeds them to their destination. Mem...
Marketing today, especially in the data-driven world of technology, is full of reports with visible and measurable results. However, as an article on InsideCXM points out, it is hard to determine an exact Return on Relationship when businesses examine their connections with customers. This can be a hard pill for marketers to swallow, but they may want to be patie...
Digging through piles of wires or risking your phone running low on battery when you’re on the go can be a very frustrating experience. That's why the innovators at Nomad created the ChargeCard and ChargeKey, no-fuss chargers for people on the go. From the get-go, Nomad was built on passion — not just the passionate belief of its founders that they could p...
A new report from Gigaom Research on digital acquisition highlights referral marketing as a "digital marketing dark horse," saying that "brands that invest in referral can gain a competitive advantage over those which are investing elsewhere." The segment of marketers using referral marketing find it a top-three tactic for both customer acquisition and conversion &mda...
Amazon's unveiling of its Fire smartphone is a bold attempt by the retailer to make an end-run around the big trends coming our way in search, mobile, e-commerce and that funky hybrid of the latter two, m-commerce. It may be genius. But does it signal that

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