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If you're in retail marketing, your goal is to acquire customers to drive revenue. So how do you keep pulling new tricks out of your bag to do so? Perhaps you don't always have to look for something new to get results. Word-of-mouth has been around for a long time, but referral marketing isn’t like any traditional word-of-mouth strategy you’ve ever seen. ...
There would seem to be certain consumers whom business would never be able to acquire. You'd think a business that sells clothes, for example, would have difficulty catching the attention of someone who hates to shop for clothes. Especially if that business happens to be Stitch Fix, a subscription retailer of women's clothes, and that consumer happens to be a man. In...
Mobile isn't just on its way: it's here, now. And marketers can use it to acquire new customers right when they're ready for your brand through referral marketing programs that are mobile-friendly. This webinar shows you how, through real-life tips and examples from a brand that's proven successful at acquiring customers through mobile referrals. Stop Standing Still:...
I confess: I recently listened to an Imagine Dragons song on repeat for an hour. Spotify posted this news to Facebook for me, so it's not a secret. I'm not proud of it. I don't like Imagine Dragons' music, in the same way I don't like ripping off my own ears and stomping them bloody. But sometimes a song gets stuck in your head. Please know this: an automatic post abo...
In 1964 Isaac Asimov predicted what the world would look like in 2014. The moving city sidewalks and moon colonies were (sadly) off-base, but other forecasts were spot on. "Communications will become sight-sound and you will see as well as hear the person you telephone. The screen can be used not only to see the people you call but also for studying documents and phot...

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