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Digging through piles of wires or risking your phone running low on battery when you’re on the go can be a very frustrating experience. That's why the innovators at Nomad created the ChargeCard and ChargeKey, no-fuss chargers for people on the go. From the get-go, Nomad was built on passion — not just the passionate belief of its founders that they could p...
A new report from Gigaom Research on digital acquisition highlights referral marketing as a "digital marketing dark horse," saying that "brands that invest in referral can gain a competitive advantage over those which are investing elsewhere." The segment of marketers using referral marketing find it a top-three tactic for both customer acquisition and conversion &mda...
Amazon's unveiling of its Fire smartphone is a bold attempt by the retailer to make an end-run around the big trends coming our way in search, mobile, e-commerce and that funky hybrid of the latter two, m-commerce. It may be genius. But does it signal that
It’s no secret that strong leadership is a key to business success. But strong leaders aren't the ones who have all the answers right away. Strong leadership is about learning from mistakes and improving strategies as a result. It takes someone who can start swimming again after a setback instead of sinking forever. Extole CEO Matthew Roche knows a thing or two ...
You've heard it before: referral marketing helps brands acquire customers at scale. It lets brands "borrow" the currency of trust that friends share with one another in order to introduce themselves to new customers. But whether you're a large or small brand, one long established in your space or a hot challenger like Uber or Airbnb, you need more tha

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