what we’re
blogging about:

New York, New York! Calling all dreamers and hustlers, forward-thinkers and innovators! Next week, we're joining the brightest marketing minds from the best retail brands at the Retail Innovation Conference in the Big Apple on June 16 – 17.
Next week, retail leaders from all over the globe will be in the Windy City for IRCE, the e-commerce event of the year. It’s going to be big. The Extole team will be there in full force and we are pumped. Come find us at Booth 1674! We’ll be the on
At this point, you know that you have to be on mobile because that's where your customers are (60% of online shopping time is now spent on mobile, according to comScore.) And you also understand that it's important to make your refer-a-friend program accessible everywhere, all of the time, so that anyone who interacts with your brand can help you acquire new customers...
The customers you acquire through referrals are your best customers. How do we know? We've examined the data from Extole customers that use our referral marketing platform and from independent academic research to draw a holistic picture of The Referred Customer. It identifies the 6 key reasons why referred customers are best. Here's the skinny:
What gives refer-a-friend programs their acquisition power? Personal, compelling share messages that come from people we know. (Worldwide, 84% of people say they trust recommendations from friends more than any other type of advertising.) To illustrate the three most common types of share messages and why they're effective, let's consider three referra