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My Thoughts on Amazon

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amazon-article
There they go again. Amazon has now kicked your marketing plan square in the teeth.

Remember today. It was the day that you went from “I am not sure whether referrals work for my company” to “How soon can we

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Referral Pro Tip: Make it Personal

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Airbnb has a great referral program. It looks good. And it works. If you click a share link or enter in a referral code, you’ll receive your discount. Sounds simple enough, but trust us, it’s more than we can say

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The Referral Marketing Exchange comes home

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SF The 2015 finale of the Referral Marketing Exchange tour brought us home to where it all began: Extole headquarters. Yes, the Referral Marketing Exchange touched down in San Francisco last week, and what a party it was. Our good friends

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What We’re Watching: “The Future of E-Commerce”

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  1. Relieving your customers of anxiety
  2. Focusing on retention just as much as acquisition
  3. Increasing necessity for marketers to minimize their dependence on SEO

These were a few of the topics that gave us the warm and fuzzies during Bill Gurley’s

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Shaking it up in the Big Apple

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RMENYC
Last Wednesday was special. Not only did the Extole team get to hang out all night on the terrace of the Gramercy Park Hotel, we were also lucky enough to spend the evening sipping cooling cocktails while enjoying the company