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It’s no secret that strong leadership is a key to business success. But strong leaders aren't the ones who have all the answers right away. Strong leadership is about learning from mistakes and improving strategies as a result. It takes someone who can start swimming again after a setback instead of sinking forever. Extole CEO Matthew Roche knows a thing or two ...
You've heard it before: referral marketing helps brands acquire customers at scale. It lets brands "borrow" the currency of trust that friends share with one another in order to introduce themselves to new customers. But whether you're a large or small brand, one long established in your space or a hot challenger like Uber or Airbnb, you need more tha
At Extole we're excited today to announce an expansion of our referral marketing platform. Now marketers have even greater ability to create, manage, and measure a program of highly personal and effective referral campaigns. They can scale those campaigns into a true acquisition channel: targeting customer segments, promoting
All aboard the moneymaking rocket ship! Time to take your website into the customer-acquisition stratosphere with this webinar with our partner, Tealium. Liftoff is on Wednesday, June 4, 2014, at 10am PDT / 1pm EDT. Register here!
It's no secret that Facebook has been shutting off the free tap of organic reach to brand fans. Perhaps it was naive to think that a private company that has attracted nearly a fifth of the Earth's population as customers would let marketers advertise to those people for free. It was nice while it lasted, but it's coming to an end. What now? Was all of the time and...

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