Keep up-to-date with the latest best practices, industry trends, research and information about advocacy, word of mouth and referral marketing with Extole resources. Learn how you can drive measurable marketing results and tap into your customer advocates to turn them into your best marketing channel!
Resources
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The Ultimate Guide to Referral Marketing Programs (White Paper)
Referral marketing is a critical part of a brand's core marketing strategy. With referral programs, brands can tap into the power of their consumer advocates to drive WOM recommendations, which results in an increase in awareness and sales. Learn why referral programs are important, best practices, how to measure results and real life case studies.
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Top 5 Word of Mouth Marketing (WOMM) Trends for 2013 (Webinar)
Watch the replay of our webinar with WOMMA, Top 5 Word of Mouth Marketing (WOMM) Trends for 2013. Join WOMMA President, Suzanne Fanning, and Extole’s VP of Marketing, Angela Bandlow, as they discuss the Top 5 WOMM Trends, including an overview of the “State of the WOM Union” and why WOMM must be a part of every marketer’s 2013 strategy.
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6 Referral Marketing Best Practices to Ramp Your 2013 Revenue (Webinar)
Watch the replay of our webinar with Internet Retailer, 6 Referral Marketing Best Practices to Ramp Your 2013 Revenue. Learn how to turn customer advocates into your most powerful marketing channel in 2013!
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Top 5 Tips for Amplifying the Power of Your
Customer Advocates (ePaper)Brands have an enormous opportunity to foster their customer advocates to create an incredibly powerful marketing channel via referral marketing programs. Learn how to most effectively deploy referral marketing programs to drive more awareness, advocacy and boost sales based on Extole's best practices.
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Why We Share: How to Tap into the Consumer Psyche
to Drive Social Advocacy (ePaper)While the act of sharing is not new, the rise of social media has created a fundamental shift in the way consumers share content and ideas. Brands need to understand what motivates advocacy and empower their customers to market for them. Learn the 5 core motivations for sharing and how to motivate customers to become advocates on behalf of brands.
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Extole Social Referrals 101 Guide (White Paper)
Understand the basics of a social referral program and how to tap into the power of customer advocates to drive new customers and sales. Extole's Guide outlines: The marketing opportunity created by changes in consumer behavior, how to engage your advocates and get them talking about your brand, the social referral process, measurements and expected results, and how to get your brand started with a social referral program.
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The Retail Social Referral Program Guide
(White Paper)Social media has forever changed the way retailers market. As social networks have evolved, so have the ways people share, consume, and discover brands and products. The consumer has now become a retailer's most influential stakeholder, wielding the ability to influence friends and peers significantly more than advertising. Download the White Paper to learn about the evolution of Social Marketing and the anatomy of a Retail Advocate.
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The Extole Social Advocacy Summit (Replay)
View the on-demand videos of Extole's first-ever Social Advocacy Summit keynote and panels to see what Extole, Altimeter, Facebook, WOMMA, Citi, Conde Nast, Seamless, PotteryBarn, Digitas, Vivaki and Optimal had to say about the next generation of social marketing.
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Altimeter: Performance - Delivering Measurable Results with the Next Phase of Social Marketing (Webinar)
Jeremiah Owyang, Partner at Altimeter Group and Brad Klaus, CEO of Extole discuss the evolution of social marketing and the emerging phase of social performance. Learn about solutions available for markets today and examples of brands that are driving real results across the entire marketing funnel from their social marketing initiatives.
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What Facebook's Open Graph Means
to Marketers (White Paper)Facebook's Open Graph has significantly shifted the way brands and marketers are able to engage with consumers both on and off of Facebook. Brands can drive WOM at scale by broadcasting consumer stories across the Open Graph and powering Sponsored Stories on Facebook. Download Extole's White Paper to learn about the history of Facebook's Open Graph, what the Open Graph means for digital marketing and the benefits for marketers.
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Webinar Replay: What Facebook's Open Graph Means to Marketers (Webinar)
Facebook's Open Graph enables brands to cultivate social word of mouth (WOM) at scale to not only amplify reach and awareness, but also yield valuable insight into customers and advocates. Listen to Extole's, Jason Eyler and Wayne Chan, as they discuss how Marketers can benefit from the open graph and go through real-life case studies.
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5 Ways Facebook's Open Graph Will Impact Your Marketing (ePaper)
Facebook's Open Graph is a formidable force that is changing the way brands and consumers interact. Brands can now create Open Graph applications to interact with consumers both on and off of Facebook to create stories, which are then broadcast across Facebook, driving awareness and word of mouth (WOM). Download Extole's ePaper to learn 5 ways in which Facebook's Open Graph will impact your marketing and how to incorporate the Open Graph into your Marketing strategy.
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The Impact of Social on Search — It's All About Content (ePaper)
The way people search for, consume, and share information has forever changed in today's increasingly connected and social world. The shift is reflected in the ongoing changes to search engine algorithms, which now rank consumer-generated content more highly in search engine result placement (SERP). Download Extole's ePaper to understand the changes to search engines, why consumer content is critical to marketing strategies, and 3 tips to improve SERP.
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How Redbox & Extole Turned Loyal Customers into Social Marketers (Presentation)
Presentation with Extole and Redbox from 2011 ad:tech SF conference. Presentation includes an overview of the Extole-powered Redbox social referral program, how the program was promoted and results.
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The Power of Social Referrals with Extole and Vistaprint (Presentation)
Keynote presentation with Extole and Vistaprint from 2012 Social Commerce Strategies conference. The presentation includes an overview of social referral programs, as well as an overview of Vistaprint's social referral program and promotions powered by Extole.
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