learn about referral marketing:

 
  • VIDEO
CLEAR, the fastest way through airport security, uses Extole to acquire customers with referral marketing. In this conversation with Extole's Jen Leen, CLEAR Vice President of Marketing Allison Romano discusses why they chose to partner with Extole for their referral program.
 
  • E-PAPER

Gigaom Research conducted a survey of 300 U.S. digital marketers to determine what tactics they use to achieve brand awareness, customer acquisition, conversion and retention. They found that email is the go-to tactic for a variety of goals and that referral marketing drives at least 35% of new customer acquisition for nearly half the marketers who use it. Gigaom's conclusion: “If you are not spending on referral marketing, you’re making a mistake.”

 
  • WEBINAR
Watch Extole's webinar with Internet Retailer, Nomad, and Aberdeen Group to learn how referral marketing creates scalable acquisition and revenue. See how you can acquire up to 40% of your new customers through referrals with the proper promotion tactics.
 
  • GUIDE

Referral marketing is the next channel for bringing new customers to your brand. To be successful with your referral program, you must promote it to your customers. This practical guide shows you where, when and how to promote your referral program to scale acquisition. You'll see real-world examples from companies in different industries who have grown their referral channels through creative, effective promotional tactics.

 
  • WEBINAR
Watch our webinar with MarketingProfs to learn how marketers use referral marketing alongside SEO and SEM to attract new customers through referrals from existing customers. It's a scalable solution for your customer acquisition and retention needs.
 
  • GUIDE

Customer acquisition is every marketer’s #1 priority. Finding reliable ways to acquire more customers efficiently has become increasingly difficult. Introducing the 3rd channel in customer acquisition - Referral Marketing. Learn how to acquire new customers, referral best practices, how to measure results and real life case studies with Extole’s Referral Marketing Best Practices for 2014 guide.

 
  • WEBINAR
Watch Extole's webinar with Retail TouchPoints to learn how to scale referrals, see where and when to promote your referral program, and determine the most successful types of customer experiences for driving referrals.
 
  • E-PAPER

Referrals are the acquisition marketing channel for the next decade. They attract new customers to brands — but many people still don't understand how or why. Download our ePaper to find out the truth behind 5 common referral myths and learn how to make referrals work for you.

 
  • WEBINAR
Watch this AMA webinar featuring Content Launch and CLEAR as they expose five common misconceptions around referral marketing. Learn what current industry research has to say about the state of referral marketing.
 
  • E-PAPER

The world is full of small players who are challenging their industries with new, innovative strategies like referral marketing to drive growth. Whether your company is a disruptor or a household name, a referral program should be your next initiative to acquire new customers.

 
  • WEBINAR

Watch the replay of our webinar, The 3 Referral Marketing Tips Every E-Retailer Needs to Know, where we've teamed up with Internet Retailer to help retail marketers understand the true power behind referral programs.

 
  • GUIDE

Retailers today are trying to stay ahead of the competition and find new ways to acquire customers. Download our 2014 Referral Marketing Look Book for Retailers and see beautifully designed programs and seamless brand experiences.

 
  • WEBINAR
Tealium and Extole show you how brands are turning their tag managers into acquisition assets by combining them with a referral marketing program. Discover how to tailor messaging to segments in real-time and convert the most new buyers with optimized campaigns.
 
  • E-PAPER
Brands have an enormous opportunity to foster their customer advocates to create an incredibly powerful marketing channel via referral marketing programs. Learn how to most effectively deploy referral marketing programs to drive more awareness, advocacy and boost sales based on Extole's best practices.
 
  • E-PAPER
While the act of sharing is not new, the rise of social media has created a fundamental shift in the way consumers share content and ideas. Brands need to understand what motivates advocacy and empower their customers to market for them. Learn the 5 core motivations for sharing and how to motivate customers to become advocates on behalf of brands.
 
  • WEBINAR
View the on-demand videos of Extole's first-ever Social Advocacy Summit keynote and panels to see what Extole, Altimeter, Facebook, WOMMA, Citi, Conde Nast, Seamless, PotteryBarn, Digitas, Vivaki and Optimal had to say about the next generation of social marketing.
 
  • WEBINAR

Jeremiah Owyang, Partner at Altimeter Group, and Brad Klaus, Extole Founder, discuss the evolution of social marketing and the emerging phase of social performance. Learn about solutions available for marketers today and examples of brands that are driving real results across the entire marketing funnel from their social marketing initiatives.

 
  • E-PAPER
The way people search for, consume, and share information has forever changed in today's increasingly connected and social world. The shift is reflected in the ongoing changes to search engine algorithms, which now rank consumer-generated content more highly in search engine result placement (SERP). Download Extole's ePaper to understand the changes to search engines, why consumer content is critical to marketing strategies, and 3 tips to improve SERP.

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