learn about referral marketing:

 
  • GUIDE
Referral marketing is a must-have acquisition channel for today's marketer. Packed with data, tips and tricks, The 2015 Referral Marketing Best Practices guide gives you the data, tips and tricks to become a referral marketing expert. Learn how to reach all your everyday advocates, identify and care for top advocates, make mobile referrals easy, optimize conversions, and much more. Plus, see the latest research on why referrals are a must.
 
  • VIDEO
Extole automatically identifies critical audience segments — who shares the most, has the biggest reach, and drives the most conversions — so you can target personalized campaigns.
 
  • PRESS
Today referral marketer Extole announced it has landed $14 million in a Series C round led by Scale Venture Partners.
 
  • CASE STUDY
Union Privilege offers Union Plus benefits and services to "extend the protection of unions from the workplace to the marketplace." See how it has increased online signups for its AT&T Discount program by 93% by allowing members to refer other members.
 
  • E-PAPER
Extole's survey of over 300 retail marketers uncovered a hidden connection: retailers who care about loyalty choose referral marketing. Retailers with loyalty programs use referral marketing twice as much as retailers without them. Get the report to find out more.
 
  • PRESS
Extole's new survey of retail digital marketers reveals that email, referral marketing, and SEO are the most effective acquisition channels. Spending is up on email, social, and mobile, while display, content, and paid search have see significant spending declines. Ayaz Nanji discusses the survey's surprises about channel effectiveness, budgets, and more.
 
  • E-PAPER
Retailers' digital marketing budgets are increasing. What are they spending them on? Social, email, and referral. Why? Because they're top channels for acquisition, conversion, retention and awareness. Meanwhile, spend on paid search, content, and affiliate is down because their results are down. Get all the details and more in our survey report.
 
  • CASE STUDY
Fleetmatics' SaaS fleet tracking combats fraud and maintains brand integrity. It knew customers were referring new business and that those customers were significantly more likely to deepen and renew their relationship. But it couldn't adequately track referrals. See how it partnered with Extole to satisfy its customers and its sales team with a new referral marketing program.
 
  • VIDEO
Extole's Christopher Duskin tells a personal story of how his hatred of shopping for clothes started a chain of referrals that led to a women's retailer gaining five new customers.
 
  • CASE STUDY
Shoes for Crews is the top shoe brand for keeping food-service and healthcare workers on their feet. It changed its ecommerce strategy to defend against encroaching competitors and began selling directly to consumers on mobile and desktop web instead of through employers. See how its various promotional placements drive conversions in this case study.
 
  • WEBINAR
Watch Extole's webinar with Internet Retailer, Nomad, and Aberdeen Group to learn how referral marketing creates scalable acquisition and revenue. See how you can acquire up to 40% of your new customers through referrals with the proper promotion tactics.
 
  • WEBINAR
Successful marketers are using referral marketing, alongside SEO and SEM, to attract new customers through referrals from existing customers. Watch this webinar to learn how to do the same and how to effectively incentivize, track, manage, and scale referrals for real acquisition.
 
  • PRESS
In Fortune magazine, Jennifer Alsever writes about how companies like Nomad are turning customers into advocates on social media using referral marketing. (subscription required for full text)
 
  • E-PAPER

Gigaom Research surveyed 300 U.S. digital marketers to learn what tactics they use for brand awareness, customer acquisition, conversion and retention. They found email is the go-to tactic and referral marketing drives at least 35% of new customer acquisition for nearly half the marketers who use it. Says Gigaom: “If you are not spending on referral marketing, you’re making a mistake.”

 
  • CASE STUDY
Nomad, maker of portable, elegant smartphone charging solutions, launched its products by turning people's passion into funding on sites like Indiegogo and Kickstarter. See how it acquired new customers thanks to a similar passion by using referral marketing, creating more than 11,000 everyday advocates in just 10 weeks.
 
  • WEBINAR
Watch Extole's webinar with Retail TouchPoints to learn how to scale referrals, see where and when to promote your referral program, and determine the most successful types of customer experiences for driving referrals.
 
  • CASE STUDY
Trinity Solar, the Northeast's leading solar systems provider, relies heavily on referrals from existing customers to acquire new ones. See how the Extole referral marketing platform allows them to incorporate offline and online referrals, improve tracking, and speed reward fulfillment.
 
  • GUIDE

Referral marketing is the next channel for bringing new customers to your brand. Its success rests on promoting it to your customers. This practical guide shows you where, when and how to promote your referral program to scale acquisition. See real-world examples from companies in different industries that have grown their referral channels through creative, effective promotional tactics.

 
  • CASE STUDY
Flip flop maker Hari Mari understands that great customer experience paris with great product to build brand power. That's why it includes plenty of personal touches in its packaging and customer service. In return, its advocates bring in new customers through referrals. See how they drive 15% of conversions in this case study.
 
  • WEBINAR
Tealium and Extole show you how brands are turning their tag managers into acquisition assets by combining them with a referral marketing program. Discover how to tailor messaging to segments in real-time and convert the most new buyers with optimized campaigns.

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