There are so many points along the customer journey when you can delight advocates and acquire new customers with a well-placed call to refer a friend.
With digital occupying so much of marketers’ minds, it’s easy to think about placements on your website or in your social media stream. Those are important. You need them. But there’s a ton of opportunity you can take advantage of beyond them.
To be effective, your referral program has to be easy for people to find wherever they interact with your brand. The more people who see it, the more everyday advocates you’ll create. Extole’s new Referral API lets you extend your referral program to any touchpoint you can think of, online or off. Create amazing, on-brand sharing experiences that help you create advocates at every stage of the customer journey. With that in mind, here are 10 places you should promote refer-a-friend throughout the customer journey.
1. In your product marketing emails
Store each advocate’s share link in your CRM and marketing automation so you can automatically drop personal links into each email.
2. On your mobile ecommerce site
Let consumers use the native sharing function of their phones — it’s what they’re used to doing.
3. In your mobile app
Got one? Make sure it’s got your referral program in it.
It’s one of the best times to take advantage of customer delight — they’ve just bought what you’re selling.
5. In order-status emails
“Your product is on its way. Isn’t that exciting?!? Share the news with your friends!”
6. On the box
Your customer: “Omigod they’re here they’re here they’re here, I’m so excited!” <snaps pics, shares on social media>
7. In the box
“OH MY GOD I AM HOLDING THEM IN MY HAND AND ALL OF MY FRIENDS NEED TO KNOW ABOUT THIS!”
8. In the store
Print the link right on cards you can display right at the register, for example.
9. On printed receipts
Create a little tear-off at the bottom that customers can share with friends absolutely anywhere.
10. Over the phone
Display customers’ unique share link inside your support instance. When someone calls into customer service and one of your crack support agents resolves their issue, they can capitalize on their success and turn it into more acquisition.
We discuss even more ways to promote referrals throughout the customer journey in our Omnichannel Referrals for the Modern Marketer webinar. Check it out and get inspired!