Source: https://www.extole.com/blog/4-marketing-strategies-to-make-your-referral-program-more-effective/

Blog

Referral Marketing Concepts

# 4 Marketing Strategies To Make Your Referral Program More Effective

Chris Duskin December 21, 2019

![referral program](https://www.extole.com/images/blog/4-marketing-strategies-to-make-your-referral-program-more-effective/featured.png)

-   [![pexels-photo-1321732](https://www.extole.com/images/blog/how-to-use-video-in-your-referral-program-to-drive-advocate-engagement/featured.jpg)

    Sep 6, 2019

    ## How to Use Video in Your Referral Program to Drive Advocate Engagement

    If content is king, then video is its hype man. Video takes what makes content successful-targeting and relevance-condenses it into a bite-sized format, and gets audiences more excited and primed for action.

    Advocacy Referral Program Ideas Video

    ](https://www.extole.com/blog/how-to-use-video-in-your-referral-program-to-drive-advocate-engagement/)
-   [![referral program review](https://www.extole.com/images/blog/how-to-use-customer-feedback-to-improve-your-referral-program/featured.jpg)

    Jun 21, 2019

    ## How to Use Customer Feedback to Improve Your Referral Program

    An ineffective referral program means your customer acquisition efforts take a hit. To pinpoint the reasons why your program isn't performing, start by asking your customers — instead of assuming you know the answer.

    Customer Acquisition Data

    ](https://www.extole.com/blog/how-to-use-customer-feedback-to-improve-your-referral-program/)
-   [![image](https://www.extole.com/images/blog/how-to-use-customers-personal-networks-to-bolster-referral-marketing-strategies/featured.jpg)

    Aug 30, 2018

    ## How to Use Customers' Personal Networks to Bolster Referral Marketing Strategies

    People are more willing to accept referrals from their friends and family compared to just listening to what brands have to say. Brands can leverage this to create more impactful referral programs.

    Customer Loyalty Referral Marketing Concepts Referral Program Ideas

    ](https://www.extole.com/blog/how-to-use-customers-personal-networks-to-bolster-referral-marketing-strategies/)

## Extole unlocks the full potential of your offer, loyalty, and referral programs. Find out how.

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