How did you feel when you finally understood how powerful Amazon Prime would be? When you internalized that they had redefined instant gratification and that they had redefined customer expectations – and that you were now going to have to dedicate huge resources just to meet those new expectations?
Wouldn’t it be nice to know what else is coming? To get a crystal ball into the mind of Bezos and the future of retail?
You can. Here is a marketing hack that may just be a strategy hack for your organization. Look no further than jobs.amazon.com to see Amazon’s vision of their (and your) future. This is where the crazy ambitious, far-reaching, ever-nimble retail giant is investing. Here are 5 jobs that reveal their strategy.
More than just a locker at your local coffee shop where you can have your Amazon orders shipped, Amazon is building actual brick and mortar locations to reach new customers. If you’re a student at Purdue University, for example, you get two on-campus Amazon locations that look amazing, a custom shopping experience on Amazon.com, and free shipping benefits similar to Amazon Prime. The program is expanding with and without the participation of schools because Amazon knows the importance of millennials and isn’t taking them for granted.
All In On Refer-a-Friend
If you’re a marketer, here is an immediate opportunity to get ahead of Amazon. As you can see in this job listing, Amazon is making refer-a-friend a key part of the shopping experience “for hundreds of millions of consumers”. Creating advocates who refer your brand and help you acquire better and more loyal customers is something you can do now. Ahead of Amazon.
Speaking of Easy
This opening is part of the Amazon Speech team, which “is a group of scientists and developers working on audio, speech and natural language solutions that revolutionize how customers interact with Amazon’s products and services.” Amazon Echo is the consumer product manifestation of this revolution – it features Amazon’s Siri alternative, Alexa, and cloud services that other products will tap into to enable voice control – making it easy to get what you want and giving Amazon even more data and the better recommendations that follow. In fact, they’re using recommendations to eventually help create better recommendations!
I live in an old house. Maintenance work is constant. Unfortunately, people who can reliably do the work are not. Amazon is putting its reputation for reliability, speed, and convenience behind a new business called Amazon Home Services. Certified providers, real customer reviews, and a happiness guarantee – what’s not to like? For Amazon, home services is a huge market they can easily enter thanks to their limitless product assortment (buy a TV, find someone to mount it) and even their home automation ambitions (see Echo and Alexa). If I’m Angie’s List and even Yelp, I’m worried because I’m not bringing “the latest UX frameworks, scalable web services, mobile, big data, and computer vision” to the local services market. I’m bringing display ads.
And Of Course, Drones
Yes, the drones are real. Especially if you know how to “fabricate, update and repair electrical assemblies and subsystems used inside prototype and production UAVs”. With drone delivery competition from Google, Walmart, and Alibaba along with the first successful commercial drone delivery this past summer, Amazon remains my favorite pick for making drone delivery commonplace. While Peter Thiel lamented the broken promise of the Jetsons, Amazon works hard to keep the airborne-delivery promise of Santa. promise of Santa.