We were at Shop.org in Philadelphia. Were you?
This year’s Digital Summit featured engaging keynotes, insightful sessions, a packed EXPO hall and, of course, some pretty tasty food and drinks. Here are five things we learned at the show.
1. QVC puts the small screen first
QVC President & CEO Mike George revealed this during his keynote. Last year, he said, the retail giant “couldn’t imagine” that people would want to interact with QVC on mobile. But its continued rise forced them to re-evaluate and now they’re one of the country’s largest mobile retailers.
2. Mobile-influenced in-store sales will double eCommerce by 2016
That headline stat was from Tuesday’s “How Your Digital Dollars Will Drive Traffic In-Store” breakout session, which featured Walgreens Director of Digital & Marketing Strategy David Sturrus. In it he and the other participants discussed how much difficulty retailers have had connecting the online and offline customer experiences. It’s a crucial gap to bridge. While 90% of research happens online, 90% of shopping still happens locally.
3. Heath Bradbury knows his stuff
Heath, the Manager of Digital Marketing & Innovation for Advance Auto Parts, has managed that retailer’s refer-a-friend program for years, and he’s learned some key points along the way. He told the crowd about them during his talk, “Building the Referral Channel that Brings in Better Customers.” Get them here.
4. I’ve really got to get over to the d.school
The way they think about things at Stanford’s Hasso Plattner Institute of Design just blows me away.
— Shop.org (@shoporg) October 7, 2015
5. I love Cuban food
We hosted an intimate dinner for friends of Extole at Alma de Cuba. Let’s just say we didn’t leave hungry. Or lacking mojitos. Going to Philly? Go to Alma de Cuba. You won’t regret it!
See you next year at Summit ’16 in Dallas!