New York, New York! Calling all dreamers and hustlers, forward-thinkers and innovators! Next week, we’re joining the brightest marketing minds from the best retail brands at the Retail Innovation Conference in the Big Apple on June 16 – 17.
The crowd will be a who’s who of marketing geniuses, all focused on exploring the future of retail marketing. You’ll want to be there to find out where things are headed and how the best brands are staying ahead of the game.
If you aren’t excited already, maybe you haven’t seen the agenda yet. We’ve highlighted a handful of talk tracks that we’re particularly psyched for:
1. Opening Keynote: How To Look People In The Eye Digitally (Ted Rubin, Acting CMO, Brand Innovators)
Digital eye contact? One-to-one marketing? Sounds intimate…kind of like a personal referral from a friend. We have a feeling Ted Rubin and Extole see eye-to-eye on a few things.
2. Bricks Get Digital: Redefining The Physical Store (led by Rafeh Masood, VP of Customer Innovation Technology, DICK’s Sporting Goods)
Extole loves bridging the online/in-store experience for retailers through referrals. We can’t wait to hear how this in-the-know panel envisions the future of in-store!
3. The Innovation Lab: Customer Advocacy (Scott Samios, Chief Revenue Officer, Extole)
One of our fearless leaders takes the stage to talk about the future of customer advocacy and the incredible value of having your best customers advocate on your behalf. He’ll dive into the details on how the world’s top brands are getting more customers — and better customers — through referrals, as well as what’s to come in advocacy.
4. Innovation Lab: People Powered Innovation (Larry Glenn, VP Platform and Systems Development, HBC Digital at Hudson’s Bay Company)
At Extole, we know that getting your customers advocating for you is the best. But when your employees are advocating for you, too, that’s just icing on the cake. Larry Glenn from HBC dives into how leveraging your people internally can pay off big time.
5. Innovation Lab: Personalization (Cassie Lancellotti-Young, EVP of Customer Success, Sailthru)
No one likes being treated just like everyone else, and marketers know how far a personal touch can go! We’re looking forward to seeing what’s next in the retail world’s pursuit of personalization.
If you’ll be in New York next week, share a strong interest in retail innovation (who doesn’t?), want to learn more about referral marketing (again, who doesn’t?), and have a generally pleasant personal demeanor, we would love to connect! Send us a note at firstname.lastname@example.org, and we’ll set it up.