Source: https://www.extole.com/blog/6-reasons-why-referred-customers-are-your-best-customers/

Blog

Customer Loyalty

# 6 Reasons Why Referred Customers Are Your Best Customers

Chris Duskin May 15, 2015

The customers you acquire through referrals are your best customers. How do we know?

[![6 Reasons Why Referred Customers Are Your Best Customers](https://www.extole.com/images/blog/6-reasons-why-referred-customers-are-your-best-customers/content-6b60262400.png)](https://www.extole.com/wp-content/uploads/2015/05/6-reasons-why-referred-customers-are-your-best-customers.png)

We've examined the data from Extole customers that use our referral marketing platform and from [independent academic research](https://www.extole.com/blog/referral-marketing-customers-significantly-more-valuable-loyal-ama-study/) to draw a holistic picture of The Referred Customer. It identifies the 6 key reasons why referred customers are best. Here's the skinny:

-   Referred customers are more loyal (higher NPS, less likely to churn)
-   Referred customers spend more (higher LTV and AOV)
-   Referred customers refer more new customers themselves

Click the infographic above to enlarge it and see the complete picture of the referred customer.

-   [

    Jan 29, 2015

    ## Sustain Super-Advocate Engagement with Targeted Campaigns

    20% of your advocates drive 80% of your referrals. Keep those high performers engaged and referring with targeted campaigns that offer special rewards just for them.

    Advocacy

    ](https://www.extole.com/blog/sustain-super-advocate-engagement-with-targeted-campaigns/)
-   [

    Jan 14, 2015

    ## 3 Ways to Make the Most of Your Best Advocates

    In referral marketing your top everyday advocates have the biggest impact on revenue. Here's how to easily identify and some ideas for targeted campaigns that drive results.

    Advocacy

    ](https://www.extole.com/blog/3-ways-to-make-the-most-of-your-best-advocates/)
-   [

    Dec 8, 2014

    ## Our $14M Series C Funding Powers the New Customer Growth Engine

    Matt's announcement of Series C funding

    Extole News

    ](https://www.extole.com/blog/series-c-funding-powers-new-customer-growth-engine/)

## Extole unlocks the full potential of your offer, loyalty, and referral programs. Find out how.

[Request a Demo](https://www.extole.com/demo/) [Take a Tour](https://www.extole.com/platform-tour/)