Next week, retail leaders from all over the globe will be in the Windy City for IRCE, the e-commerce event of the year. It’s going to be big.
The Extole team will be there in full force and we are pumped. Come find us at Booth 1674! We’ll be the ones with the sweet 360-degree GoPro camera giving attendees a bird’s eye view of all of the action, while breaking down the finer points of referral marketing. Also, Tuesday evening at the Thompson Hotel, we'll be bouncing ideas around with the events' top digital marketers. If you'd like to join, RSVP here.
This years agenda is jam packed with amazing speakers. We’ve highlighted a few (7!) can’t-miss talk tracks that we’re particularly excited about. Check them out:
1. Always Innovating: How an E-Commerce Industry Leader Stays on Top
Why we’re pumped: The president of 1-800 Flowers takes the stage to share the secret to 1-800 Flowers' storied success and their propensity for risk taking, trying new things, and always staying ahead of the pack.
2. How The Top 500 Keep Up With a Shifting Market
Why we’re pumped: Brands in the IR 500 are able to stay there by listening to their consumers and adapting accordingly. We can’t wait to hear how even the biggest brands in the world are able to remain nimble.
3. Retail Revolution: How Digital is Transforming Target and Fueling the Future of Shopping
Why we’re pumped: One of the biggest brands in the world, online and off, has identified that mobile is the next frontier of in-store shopping. How is Target going to make this a reality? We’re sitting on pins and needles in anticipation.
4. Bonding With Shoppers: How Mobile Is Mastering Promotions and Sales
Why we’re pumped: Bonding with Shoppers? Mastering mobile? Sounds like a perfect fit for an always-on, in-app referral program.
5. The Truth About Cross-Device Marketing and Millennials
Why we’re pumped: You want the truth about Extole’s cross-device referral tracking? You can’t handle the truth! Just kidding. We really want to know what the experts at Lenovo and Neustar think.
7. Winners and Losers in Personalization: Which Brands are the Best--and Worst--at Using Personalization to Drive Customer Acquisition
Why we’re pumped: Extole is all about keeping things personal. What’s more personal than a referral? VF Corp and Monetate leaders will show us how to make everyone feel special, because no one likes being just another number.
If you’re at the show, find the above topics interesting, enjoy good conversation and referral marketing, we’d love to connect with you in Chicago. Shoot us a note at firstname.lastname@example.org to set aside some time to connect. Otherwise, we’ll look forward to speaking with you at Booth 1674, at the Thompson Tuesday evening (RSVP Here), or the hotel bar, whichever works best for you.