Source: https://www.extole.com/blog/a-conversation-with-forrester-on-the-impact-of-customer-led-growth/

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# A Conversation with Forrester on the Impact of Customer-Led Growth

Chris Duskin May 23, 2023

![CLG video screen shot](https://www.extole.com/images/blog/a-conversation-with-forrester-on-the-impact-of-customer-led-growth/featured.jpg)

Matt Roche, our CEO, and guest speaker Mary Pilecki, ForresterVP and Principal Analyst, sat down to discuss all things customer-led growth. Watch this video to learn:

-   The impact Forrester has seen at brands with customer-obsessed growth strategies
-   Why big tech isn't always the best marketing tactic to deploy
-   What you should measure to understand the long-term enterprise value of your customer base
-   The three journeys customers take with your brand: transactional journey, engagement journey, and advocacy journey
-   How incentives can steer transactions and emotional connections
-   Where to implement customer-led growth strategies in the customer journey
-   How to use customer-led growth marketing to test, learn, and grow

\[embed\][https://youtu.be/sireuSiAdPg\[/embed\]](https://youtu.be/sireuSiAdPg%5B/embed%5D)

Ready to explore how Extole can support your customer acquisition programs? [Request a demo today!](https://www.extole.com/programs/#demo-request)

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