On July 17th, Jeremiah Owyang from Altimeter joined our very own CEO, Brad Klaus, for a webinar on Performance: Delivering Measurable Results with the Next Phase of Social Marketing.
As the category of Social Marketing matures, we’re entering a new phase — Performance. Haphazard approaches are taking a back seat to driving measurable results from your social marketing investments.
During the webinar, Jeremiah and Brad discussed the evolution of social marketing and the emerging phase of social performance. They also touched on solutions available for marketers today and examples of brands that are driving real results across the entire marketing funnel from their social marketing initiatives.
For those of you that missed the webinar, you check out the replay HERE.