There’s no denying the ultimate power and extreme growth of social media today. You’ve all seen the data; Facebook is the second largest website in the US according to Compete.com with 500,000,000 active users and 134,623,529 unique visits per month, the Twittersphere is ablaze with over 50 million Tweets per day (Twitter), and there are over 200,000,000 blogs. 46% of online American adults ages 18 and older are using some form of social network (Pew). As a result, people are more connected, and they’re sharing their voice more than ever before making social marketing an integral part of your marketing plan.
With growth comes change, so today we announce big changes in our world with a complete rebranding from TellAPal to Extole (extol: “to applaud, to celebrate, to sing the praises of”). Our products and services are expanding, we are building out a platform of customer-driven solutions to enable brands to extend reach into social networks, tap into new sales channels, and increase brand awareness. Today 90% of consumers trust friend recommendations, and our Social Marketing-as-a-Service programs are set up to enable high-value customer referrals, rapid social-base expansion, and highly visible brand recommendations.
Our team has grown to 30 in recent months, in June we launched our Social Marketing platform which is more powerful, stable, and flexible, enhancing our ability to optimize and launch new products and features rapidly. We’ve also added new features to our Social Referrals solution. With our enhanced team, product suite, and emphasis on the social channel, we’re a services-meets-technology provider that delivers brand buzz, positive reviews, customer and influencer data, and revenue.
Stay tuned, more exciting things to come…