Just last week, we talked about how brands can know whether or not a referral program makes sense for them. A great place to start is by looking to your customers — “If people love your stuff, they are going to be willing to tell their friends and family about it.”
And for BodyMedia, that was exactly the case. BodyMedia, the leading on-body monitoring system for weight and calorie management, knew through customer research that its passionate customers love to talk about their success with BodyMedia in losing weight or even just keeping on track. They actively refer the product to their friends and families, making them the perfect candidate for a referral program.
Launched in June of 2012, BodyMedia partnered with Extole to encourage its passionate customer base to tell their friends about the brand via a formalized referral marketing program. Customers receive 3 additional months of free subscription for each referral completed and referred friends get 15% off their armband purchases. By adding incentives to the program, BodyMedia was able to dramatically increase not only the positive word of mouth (WOM) generated around its brand but also drive new, like-minded customers.
In just the past 3 months, BodyMedia has added more than 1,000 new customers and increased its conversion rate to 16%!
To learn more about BodyMedia and take a deeper dive into the program results, check out the case study HERE.