I like American Giant, and you should too. Why do I care about them (frankly, why does someone like any…
Want to Know Me? Get to Know Me
You want to know me, get to know me? You have invested in the best minds and tools to create…
Superfans, Engage!
What’s that, up in the cloud? Are they birds? Are they planes? No, they’re superfans! More posts and comments about…
Is Referral Marketing the Secret to Social Commerce?
Though there are plenty of signs all around, you don’t have to look much past the fact that the big…
Referral Marketing Customers Significantly More Valuable & Loyal: AMA Study
Word-of-mouth (WOM) marketing has become cool again with marketers looking to improve acquisition rates. But many of those same marketers…
Advocacy Marketing Update: Gartner on What’s Next
“Nothing accelerates a purchase decision faster than a word-of-mouth endorsement from a peer whose only agenda is to help.” So…
Learn How American Giant Increased Transactions, Register for the Webinar
On September 5th at 10 am PST, join us for our “American Giant Drives 10% of Transactions with Extole’s New…
Gluttony: The Sins of the Over-sharer in Peer to Peer Marketing
As marketers, our life is reach. How many more names will this list get me? How many more impressions will…
We Are Everyday Advocates
People are social by nature. We build relationships with family, with friends, with our local bank tellers and even with…