Advocacy

2014 is quickly approaching, and to inspire smart marketers out there to initiate referral marketing programs we have put together…

A recent survey found that 48% of the companies in the Internet Retailer 100 are using tag management systems. Extole recently…

Advance Auto Parts (AAP) knows a thing or two about creating demand, especially since its business is based on the…

I like American Giant, and you should too. Why do I care about them (frankly, why does someone like any…

You want to know me, get to know me?  You have invested in the best minds and tools to create…

What’s that, up in the cloud? Are they birds? Are they planes? No, they’re superfans! More posts and comments about…

Though there are plenty of signs all around, you don’t have to look much past the fact that the big…

Word-of-mouth (WOM) marketing has become cool again with marketers looking to improve acquisition rates. But many of those same marketers…

“Nothing accelerates a purchase decision faster than a word-of-mouth endorsement from a peer whose only agenda is to help.” So…