Over the last few years, technology to drive customer acquisition has exploded. As businesses look to ensure they have the right marketing mix, it’s imperative

In today’s world, the cost of acquiring customers seems to constantly increase. The best alternative to higher costs is to retain those you’ve already spent

Businesses spend massive sums of money to drive consumers to their site only to have potential customers leave before ever making a purchase. The threat

New customers are expensive to acquire – brands want to ensure they stick around. Loyalty programs have been a staple for years to drive additional

In today’s world, buyers want to engage with businesses when, where, and how they like. They also want to be treated as unique individuals with

Shoppers who add products to their carts but don’t purchase is one of the biggest challenges for most eCommerce businesses. Roughly 70% of shoppers will

Millennials make up over 21% of consumer purchases which equates to over a trillion dollars of buying power. Where does a millenial spend their money?

In today’s marketplace, consumers are inundated with brand messages in their inbox, on social media, and on TV. It’s impossible for brands to stand out