Category: Mobile

Twitter App Promotion: Part of a Balanced Marketing Diet

http://www.mobileworldlive.com/twitter-mobile-app-promotion-goes-global
– Twitter caters to people based on interest for promotion
– Example of something you have to pay for that still comes from the business — contrast with a referral that comes from a real person

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Mobile Ads’ Challenges

Reading a recent piece on Business Insider (“The Mobile Advertising Ecosystem Is Fractured, Complex, and Hugely Important”), I was struck by the article’s very first

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