Best Practices for Referral Marketing in 2014
As we approach the end of this year, it is important we take a step back and look at referral marketing best practices gleaned from
December 2, 2013
As we approach the end of this year, it is important we take a step back and look at referral marketing best practices gleaned from
My son is in kindergarten. He’s great at sharing with his friends. But, it’s a little trickier with his two-year-old sister. Sometimes when he shares
I was in a meeting yesterday with a smart digital marketer. Her team has lots of experience using testing to improve their digital marketing metrics. Throughout
Want to learn how you can acquire new customers at scale by rewarding your existing customers? Launch a referral marketing program. Referral marketing has become
Reading a recent piece on Business Insider (“The Mobile Advertising Ecosystem Is Fractured, Complex, and Hugely Important”), I was struck by the article’s very first
Earlier this year Google selected several thousand people to participate in its Google Explorer program, giving them (the Explorers) the chance to shape the future
As a marketer, your number one priority is to help grow the business. Whether that means attracting subscribers or driving sales, new customer acquisition is
In the most recent issue of the New Yorker, author Nathan Heller interviews AngelList founder Naval Ravikant for his piece on the Bay Area’s entrepreneurial
Holidays are right around the corner, making it an important time to get your customers’ attention. You want them to think of you when making
