Did you tune in for the Super Bowl last weekend? Or for the half-time show? Like most of America, we spent last Sunday watching the Super Bowl, joining the 111.5 million viewers – making it the most-watched-game-ever. The big blowout of 2014 left many of us disappointed in the game itself, but thankful for stimulating, funny, and sometimes emotional commercials.
One commercial, in particular, really stood out to us. GoldieBlox, the winner of Intuit’s ‘Small Business, Big Game’ contest, was given the opportunity to showcase its brand in a 30 second ad spot. The spot featured little girls ditching dolls, princess castles, and even a pageant to build a pseudo rocketship. With a mission to inspire the next generation of female engineers, GoldieBlox’s founder and creator, Debbie Sterling said, “I think our big game spot is a rallying cry for girls to think big and disrupt the status quo to reach their potential.“
The toy brand not only sheds light on the lack of women in science, technology, engineering, and math fields, but also puts in perspective the value that challenger brands bring to the future of business. Their innovative business models not only inspire the brands around them (big and small), but their consumers too. We applaud Intuit, a challenger itself, for launching a contest to spotlight a small business that wouldn’t have had a shot at being heard during the Super Bowl. We think Kelley Skoloda of the Holmes Report said it best, “While many big, established brands lose sleep and market share to challengers, partnering with and mentoring challenger brands, enabled Intuit to ’speak challenger’ and is a big win for them as well as GoldieBlox.”