Social by nature, humans love to share. We share everything from the best secret parking spots for Giants games to new gadgets that make our lives easier (by the way…have you heard of Nomad?!? That’s some brilliance right there.). We poll friends before heading out to eat and ask their opinion on which golf clubs to buy. (Personally, I recommend Hopkins.) Humans have been sharing recommendations since…well, since forever. But, it wasn’t until recently that we’ve been able to take these offline referrals and turn them into online conversations.
This jump from physical to digital has done more than let people share their recommendations faster and farther than before; it has also enabled marketers to structure those conversations in a way that drives new customer acquisition. In addition, however, it’s created uncertainty. Marketers wonder: will customer referrals deliver more for my brand than simple awareness? Don’t they have insignificant reach when compared to channels like SEO and SEM? Will the potential customers they reach even be worth reaching?
Our new ePaper, Fact vs. Fiction: 5 Referral Marketing Myths, answers these questions and more. (Two more, to be exact.) In it you’ll learn the truth about five common misconceptions about referral marketing, including those concerning customer acquisition, reach, retention rates, program costs, and complexity. You’ll also find current industry research and get perspective from leading companies that are succeeding because of their referral programs.
I recommend you download your copy today.