Talk about ready. With 2014 rapidly approaching, Extole heads into the New Year with a whole lot to be excited about. We are celebrating the end of the year with an 85% increase in customer growth, a new platform, a new leadership team, and new funding. We are taking 2014 by storm and defining a whole new category while we are at it – referral marketing as the third acquisition channel. Even Anthony Ha over at TechCrunch thinks we are on to something.
Next to SEO and SEM, brands can now create an additional acquisition channel by rewarding their existing customers. With over 400 Extole-powered referral marketing programs under our belts and customers seeing acquisition rates anywhere between 5 – 40%, it is no wonder referral marketing is here to stay. Our new platform (any savvy marketer’s dream) will be fully equipped with every referral marketing bell and whistle ranging from real-time optimization to fraud and fulfillment management. Slated to launch over 30 new customers by the end of the year, the updated platform will be generally available in early 2014. And, with more than 4,000 inquiries already in the queue, you better get in line.
Backed by a new leadership team and $5M in additional funding from existing investors to fuel development, Extole is shaping the future of referral marketing.
Oh, and how cool is our new logo?! We can’t wait to see what 2014 has in store.