With around 10,000 people in attendance, this year’s AdTech San Francisco proved to be both exciting and educational in nature. The halls were abuzz, with social media at the center of most conversations and Facebook’s OpenGraph, Pinterest and consumer-generated content bubbling up to the top.
Extole’s VP of Marketing, Angela Bandlow, took the stage with our customer, Zazzle, during the Marketing Masters Series on April 3rd to talk about Consumer-to-Consumer (C2C) Social Marketing and the new marketing opportunity it creates for brands. Extole talked about the measurable social marketing results that marketers can achieve by harnessing the power of their customer advocates to foster social referrals about their brand, products and services. Zazzle stepped in to share its Extole-powered social referral program case study and the type of results it has seen from tapping into the power of its consumers. Zazzle highlighted Extole and its ability to launch multi-channel referral programs across social networks, websites, email and more.
Back in the Exhibit Hall, the Extole booth was filled with people wanting to learn more about C2C social marketing. It was a great show, and we are looking forward to AdTech NY!
To learn more about some of the results we have achieved for our customers, please check out our Customers Page.