In conjunction with the All Facebook conference last week, Extole announced the next generation of its platform, taking Consumer to Consumer marketing to the next level. The timely announcement tapped into the excitement of the conference, and ignited a buzz among attendees. The next generation of Extole’s C2C Social Marketing platform includes full Facebook Open Graph enablement, new Social Expressions and advanced Social Analytics, enabling brands to amplify word of mouth marketing across social networks, including Facebook.
With our exciting news and discussions of the evolution of Facebook, the annual AllFacebook Conference held last week proved to be a meeting of the minds. Brands, agencies and vendors alike flocked to downtown San Francisco to learn about the latest and greatest in the ever-growing world of Facebook.
Extole’s CEO, Brad Klaus, was on hand to discuss how the latest developments from Facebook are changing the way brands market and how Extole can help. “Consumer sharing online is at an all time high, giving brands the opportunity to foster meaningful conversations on their behalf. Facebook’s Open Graph taps into that behavior, turning consumers into a high value marketing channel,” said Brad.
The Extole announcement also included a list of launch partners leveraging the new Open Graph capabilities — T-Mobile, Vogue, Zazzle, Seamless, Folica and TastingRoom.com.
To learn more about what Facebook’s Open Graph Means to Marketers, download our newest whitepaper HERE.