To kick-off the Interactive portion of SXSW, Extole partnered up with SMAC (Social Media Advertising Consortium) to host a brunch filled with top brands, agencies and thought-leaders from across the country. The brunch itself was typical Texas-style, with big portions and even bigger Bloody Mary’s. The Extole team mixed and mingled, striking up conversations with the attendees and talking about how powerful the consumer is today. The Kony 2012 campaign was top of mind during the brunch, proving the impact people online have over the way content is consumed and disseminated.
At Extole, we help brands tap into the power of their consumers via Consumer-to-Consumer (C2C) social marketing. These C2C programs create a high-value marketing channel for brands that drive new customer acquisition and sales, increased traffic, and improved search engine results.