Holidays are right around the corner, making it an important time to get your customers’ attention. You want them to think of you when making their purchasing decisions, and what better way to do that than with a referral marketing program. So, the smart marketer that you are, you have your referral program up and running.
Now, it’s time to start promoting it and get your superfans sharing it. Let’s work through your promotion checklist: Website, E-mail, Facebook, Twitter. Website…hmmmm….you know that your referral program needs to be promoted directly on your site encouraging your customers to share (Extole sees a 20%-50% increase over a stand alone program), but your header is overflowing with links and your IT team is saying they are going into code freeze and can’t make any changes. You think, maybe I can get away with skipping it for now? Don’t. Extole’s new overlay feature is here to help!
What is it? Fresh out of user testing, the Extole overlay promotion tells your customers about your referral program with a small floating box in one of the bottom corners of your site. Let your customers know that they can earn rewards by telling their friends, family and the world about how much they love your stuff. The overlay acts just like any other call to action from Extole – when the customer clicks or taps on it, they’ll be able to share through e-mail, Facebook, Twitter without leaving your site.
Don’t be worried that your customers won’t notice it. If they are working through your site without checking out what it does, it will grab their attention. The overlay expands once to catch their eye, give them more information, and let them know it’s there just waiting for them. After a few seconds it goes back to its normal size to let them get on with their business – quietly enticing them to share.
Instead of trying to find the right place to squeeze in some promotion, just overlay it in a corner of your site where your customers can always see it, but it doesn’t get in the way of customer’s who are there to buy.