As we come to the conclusion of our Top 5 Tips for Amplifying the Power of Your Customer Advocates series, we would like reiterate how powerful and effective it can be to tap into your brand advocates via Consumer to Consumer (C2C) social marketing programs.
Our last and final tip, adding recognition and gamification, taps into human desires and behavior to compete, excel, and be recognized for achievement. By nature, humans want to share information with their peers. For example, if you go to a great new restaurant or buy a cool gadget, you want to tell your friends about it. If that behavior is recognized and rewarded, you will be even more likely to share your recommendation with your friends.
With gamification techniques, like leaderboards, consumers can see in real-time the effectiveness of their sharing-increasing consumers’ willingness to share. Special promotions can leverage leaderboards and other gamification features and techniques to reward top advocates with bonus rewards or other offers to incentivize continued sharing and keep C2C programs fresh. By adding in recognition and gamification to C2C programs, brands can foster increased participation and additional sharing.
C2C programs give marketers the tools to ignite their customer advocates and drive social word of mouth around their brands. Adding recognition and gamification to C2C programs is just one more way in which brands can amplify their customer advocates.
By taking into consideration the past 4 tips in our series: promoting your C2C program, making referring easy for your customer advocates, incentivizing advocacy and creating a personalized experience for referred friends, brands can create a new, high value marketing channel.
To learn more about Adding Recognition and Gamification, check out our Best Practices Guide.