This week we continue looking at well-designed referral programs that have caught our eye. Here’s the program from British clothing retailer Boden. Boden sells womenswear, menswear and childrenswear internationally, via the web and mail order.
The Boden website uses visual outfit boards to bring out the retail brand’s unique British style. The referral sharing experience contains pre-populated, customizable share messages that focus on letting friends in on advocates’ style secrets.
The messages help set a personal tone that makes friends more likely to click through a referral share.
(Speaking of personal tone…here’s a personal plug for the Mini Boden baby line. The clothes are adorable and really well-made. And super-soft!)