Last week you got a glimpse at our iPad2 giveaway as one example of how our referral programs work. Our clients, of course, always demonstrate our value best.
Shutterfly snaps up customers
Shutterfly, the industry-leading photo publishing site, has a large cadre of excited customers and yet knew it could do more with them to acquire new customers. The team assessed building its own solutions and other market solutions before going with Extole to implement a program that generated positive word-of-mouth impressions.
Working closely with our customer success team, Shutterfly provided its customers with the opportunity to send a free photo book to five of their friends who did not yet use the service.
The beauty was that both the customer and the friend benefitted: the customer got free shipping after referring five friends, and of course, the friends got the free photo book.
This “I Win, You Win” approach works: within 3 weeks, we helped Shutterfly ensure a successful program with high data integrity which ultimately exceeded its referral goals (including acquiring a significant volume of new sales from new customers).
We all stream for Roku
Similarly, leading entertainment streaming device maker Roku (yes, they’re the ones who are bringing Angry Birds to your TV screen this summer) knew it had some serious acquisition power in its customers, who loved to talk about entertainment and share it with their friends.
In fact, they also knew their customers loved Netflix. It was Extole who let them create a structured referral program that rewarded customers referring Roku to their friends with a free month of Netflix.
The program didn’t stop there, though. Roku realized that customers communicate with their friends across platforms and channels. Why not give them tools to broadcast to their networks and make it viral? The Facebook Like feature did just that: we helped Roku implement a “Like us to enter to win” a free year of the HULU Plus service and a Roku device.
We also conducted a Facebook sweepstakes and provided ongoing customer management to optimize Roku’s efforts. The mix led to an increase of 30% in referral-based sales, 29% more Facebook fans, and over 90,000 recommendations made across trusted networks. Of course, they’re not done with us yet.
Take their words for it: read what Roku had to say on our Customers page.