WOMMA, the Word of Mouth Marketing Association, holds its annual Summit every year in November in Las Vegas. Each year, the Summit recaps the WOM marketing trends of the past year and forecasts where WOM will go in the year to come. Social media thought-leaders, brands, agencies and service providers all converge to discuss the topics — resulting in new partnerships, new ideas and exciting futures.
In order to highlight the key takeaways from the Summit, WOMMA launched its first-ever eBook. The eBook, “Trends & Takeaways,” examines the valuable WOM marketing trends presented through case studies and Keynotes and features insights and lessons learned from 14 different attendees.
Extole’s Strategic Advisor, Nichole Goodyear, was one of the attendees approached to contribute to the eBook. Nichole chose to discuss the topic of Shared Media, as it was mentioned during a number of panels and Keynotes. Shared Media was introduced as a new Media type, joining the traditional Owned, Paid and Earned Media channels. Nichole notes, “Shared Media is becoming an increasingly important and valuable channel for brands as it relates to brand awareness and discovery on the social Web. Search engine giants such as Google and Bing have announced changes in their algorithms to include Shared Media as a factor in Search Engine Result Placement (SERP) for brands. These shifts fundamentally put Shared Media and Word of Mouth at the core of marketing strategies that take into account Owned, Paid, and Earned Media to generate Shared Media on behalf of the brand.”
To learn more about Shared Media and how it affects your WOM initiatives, drop us a line at firstname.lastname@example.org
To download your own copy of WOMMA’s “Trends & Takeaways” eBook, please click HERE.