With summer coming to an end, and the holiday season quickly approaching we thought we would take some time to reflect on one of our most successful holiday Social Promotions last year. kate spade new york partnered with Extole to launch a Social Promotion as part of its Holiday 2011 campaign. The Holiday 2011 campaign was centered around a colorful prize ball that could be unwrapped both physically and virtually to reveal a hidden surprise. Aptly titled WRAP UNWRAP!, the integrated campaign included both offline and online assets, with the hub for “all things holiday” residing on its Facebook page.
To drive engagement and acquisition for kate spade new york’s WRAP, UNWRAP! campaign, Extole created a custom Facebook tab that featured a contest. The contest
asked participants to enter their names and email addresses for the chance to “unwrap” a prize ball and win a kate spade new york handbag. Participants could also share with their friends via Facebook and Twitter, and if one of their friends won a handbag, the referring participant received 30% off his or her next purchase on katespade.com.
On the first day of the Facebook contest kate spade new york added over 25,000 new Facebook fans. In addition, over the course of the month-long campaign, kate spade new york gained 40,000 new Twitter followers. With the Facebook prize ball contest as the hub of the WRAP, UNWRAP! campaign, kate spade new york saw an increase in engagement, acquisition, traffic and sales during Holiday 2011.
To view the full kate spade new york case study, please click HERE.
To learn more about how Extole can help you boost holiday sales with our Social Advocacy Platform, please click HERE.