There would seem to be certain consumers whom business would never be able to acquire. You’d think a business that sells clothes, for example, would have difficulty catching the attention of someone who hates to shop for clothes. Especially if that business happens to be Stitch Fix, a subscription retailer of women’s clothes, and that consumer happens to be a man.
In this case, however, what happens is much different.
Check out this short video of Extole’s own Chris Duskin, as he relates a personal tale of how his hatred of shopping for clothes leads him to try Trunk Club, a men’s clothing subscription service. Which leads his wife to Stitch Fix. Which leads to a perfectly timed email…which leads to a remarkable (not to mention scalable and trackable) chain of referral sharing that leads Stitch Fix to customers it never would have reached before.
It all starts with one man’s hatred of shopping. See how it ends in the video.