You’ve heard it before: referral marketing helps brands acquire customers at scale. It lets brands “borrow” the currency of trust that friends share with one another in order to introduce themselves to new customers.
But whether you’re a large or small brand, one long established in your space or a hot challenger like Uber or Airbnb, you need more than the right incentive structure and calls to achieve referral success. You need consistent promotion throughout customers’ interaction with your brand. After all, the best chance you have to get a customer to refer you to their friends it to ask her to do it.
We’ve found the best times and places for you to do just that. How to Promote Your Referral Program: A Few Hot Tips gives you simple recommendations for when and where to promote your program to get the widest funnel possible. It’s full of real-world examples of successful referral promotions from brands that are spreading their referrals far and wide.
With your copy, find out:
- The highest-converting locations on your website for referral promotions
- Which days of the week and times of the month enjoy the most referrals
- How to tie offline promotions to your online referrals
Here’s a hot tip: get yours now.