RECENT POSTS
Our latest ideas on advocacy and customer engagement
You Don’t Have To Just Check In….
This week Facebook added yet another way friends can make recommendations in its Places application. Now Facebook users can go beyond the…
Read More >Building Your Facebook Presence: The There There
Despite continuing debate regarding what kinds of metrics make the most sense for social, marketers are increasing their Facebook spend. The objective driving…
Read More >How Do Our Referrals Actually Work?
Last week you got a glimpse at our iPad2 giveaway as one example of how our referral programs work. Our…
Read More >F-Commerce: It’s Not Just About Facebook
Shop.org, the online retail division of the National Retail Federation, and web measurement firm comScore Inc. released a study last week which…
Read More >The Like Land Grab
This week, Facebook shared with the TechCrunch Disrupt audience that over 50 million Likes are generated for brands every day. This has…
Read More >How to Build – and Leverage – Your Brand’s Social Graph
Today our CEO Brad Klaus spoke on a panel with this title at the Social Media Optimization Conference. What does it mean…
Read More >Extole Selected as Facebook Preferred Developer Consultant
Today, the Facebook Platform announced that it selected Extole as one of its Preferred Developer Consultants. Over 2.5 million websites have integrated…
Read More >How Are You Measuring Social?
Today the market is filled with discussions about how to measure social. Last month our CEO Brad Klaus participated in…
Read More >Microsoft’s Bing Gets Even More Social
We always knew commerce was social. Now the market is catching up. Yesterday, Microsoft announced plans to broaden its use of Facebook…
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