Referral marketing is on the tip of a lot of marketers’ tongues right now. At least, that’s according to Brenda Stoltz, writing for Ariad Partners about the State of Referral Marketing.
Brenda sat down with Extole CEO Matt Roche to find out why referrals have become so prominent in marketers’ minds. Referral marketing may look like word-of-mouth, Matt says, but they two are different because referral marketing is measurable, repeatable, and acquisition-focused. Companies are investing in end-to-end referral programs that include including promotion, tracking, analysis, and optimization, and are benefitting from the vast data that they can unlock because of them. Check out the interview to find out:
- Why referral customers are so valuable
- How a well-developed referral strategy can acquire repeat customers
- Why having the right tools helps your referral marketing efforts