This week, Facebook shared with the TechCrunch Disrupt audience that over 50 million Likes are generated for brands every day.
This has some pretty big implications.
1. If you’re not building out your Facebook presence, it’s very likely your competitors are. What strategies and programs do you have in place to capture the value that a Facebook following provides?
2. This 50M number is discrete from the billions of Likes generated across the web, being specific to the brand’s pages. Given this volume and pace, the Like Land Grab will at some point reach a limit. The brands that will continue to receive customer mindshare will be the ones focusing on engaging these fans around meaningful activities.
Extole helps you build your social presence through a variety of approaches, including sweepstakes and contests. Check. And we also work with you to engage your fans meaningful activities on – and off – Facebook to enlist them in your social marketing and conversion efforts. Our services team can work with you to figure out which solutions make the most sense for your objectives.