Most of us know Facebook as the world’s largest social network, with over 750 million users and a valuation of $50 billion. So the business world had some good fun this week when a video of CEO Mark Zuckerberg posted this week. The clip showed the young CEO celebrating when Facebookreached the lofty milestone of 3 million users way back in the archaic days of 2005. These to a large degree represented college students and required Facebook 15 months to acquire them.
So let’s recap:
You can certainly argue that this isn’t apples-to-apples: Facebook was starting its service from scratch at the grassroots level whereas Google leveraged its massive installed base of email and apps users to launch G+.
But that really isn’t our point.
Beyond usage, Google is on a tear to launch new apps: it already had a built-in photo sharing capability on launch (which many speculate will radically change where photos are shared – check out popular photographer Thomas Hawk’s post, “Flickr Is Dead”); and last week, Google announced that it will be incorporating games into the G+ platform. Given the existing rate of adoption of G+ thus far, we have to think the announcement has moved plenty of games developers to quickly “pivot” their development plans to accommodate.
Our point then? As social platforms and networks evolve, you need to adopt a strategy to accommodate these shifting dynamics so you can continue to reach your customers wherever they choose (at the danger of using a G+ expression) to hang out.
Have you placed all of your social eggs in one basket? You don’t need to: Extole’s platform integrates across your brand channels – website, email lists included – to make sure you don’t get lost in the shift of social.
So when the song stops in the musical chairs of social, make sure you have a strategy in place to keep you in the game.