You’ve carefully crafted the customer experience inside your mobile app so that your users are spending time productively tapping away. But how do you tap into that time to increase participation in your referral program and ultimately drive new user acquisition? That’s where your referral program comes in. Here are the three best spots to encourage users to share referrals with their friends with strategically placed calls to action (CTAs) in an iOS app.
Always On CTA
You want your users to easily and predictably find your referral program, so keep a CTA in a place they’ll definitely visit, like the Account menu.
As you can see in the examples, you’ve got options for how to message the referral link. The Ricardo SF example tells users to “Refer Friends,” which is straightforward way to explain what your user will do . Uber uses the CTA “Free Rides,” which highlights the reward Uber users get for referring. Either way, the CTA is clear, prominent, and persistent.
CTA after an Aha! Moment
The moments when you surprise or delight users in your app, like right after they make a purchase or when they perform a certain behavior, are ideal referral opportunities. Present a CTA here along with an always-on CTA.
In-App Share Page
Creating a share page in the app lets you tell your users about the referral program, clearly display offer structure, and encourage them to share and become advocates. Be sure to include share buttons for each share channel you want to include, such as email, Facebook, Twitter, and SMS.
Read more referral marketing best practices to make sure you’re driving the most acquisition and customer insight from your program.