Advance Auto Parts (AAP) knows a thing or two about creating demand, especially since its business is based on the needs of its consumers. Remaining top of mind with its customers is key to growing the business. Apart from its SEO and SEM strategies, AAP wanted a more creative and cost effective way to stand out from its competitors and to engage with its customers online. AAP launched a referral marketing program to create new demand and increase customer acquisition. In fact, almost 50% of customers acquired through the program are new to the brand!
Join us on November 21st, 2013 at 11am PDT (2pm PDT) to hear AAP’s story: Referrals to Revenue: Advance Auto Parts Creates New Customer Acquisition Channel. Speakers include:
Heath Bradbury, eBusiness Marketing Manager at Advance Auto Parts
Chris Duskin, VP of Marketing at Extole
Don’t miss the opportunity to learn how this leading retailer of aftermarket auto parts used referral marketing to create an efficient and predictable customer acquisition channel. Register for the webinar TODAY!