When you find a shortcut through the airport that bypasses the endless lines, what do you do? Do you keep it a secret or do you share it with the people you know could use it? CLEAR banks on the latter.
CLEAR is the fastest way through airport security. Frequent travelers love it because it alleviates airport unpredictability and speeds them to their destination. Members tend to tell their frequent-traveler friends about it, too, and the company built and launched its own referral marketing program to take advantage of these referrals. But the limited system supported only email sharing, and couldn’t take advantage of social media or promote the program online.
That’s when CLEAR turned to Extole. In this short video, its Vice President of Marketing, Allison Romano, discusses why knowledge and experience was just as important a consideration as the platform itself.