Referral marketing is fast becoming a preferred engine of customer acquisition, favored not only by challenger brands with innovative business models and unique products and services, but also by established brands looking to capitalize on their fiercely loyal customer communities.
But, marketers who have misconceptions about how it works, and why, may wait to build a referral marketing program and by doing so, miss out on a big opportunity to grow their businesses. In this webinar, “Fact vs. Fiction: 5 Referral Marketing Myths,” we’ll reveal the five most common referral marketing misconceptions. We’ll discuss the state of referral marketing based on current industry research and the actual experiences of innovative marketers. Extole’s VP of Marketing, Chris Duskin, will be joined by Jon Wuebben, CEO of Content Launch, and Allison Romano, VP of Marketing at CLEAR, as they demystify referral marketing.
Register for the webinar TODAY!