Marketers are quickly adopting referral marketing as a preferred acquisition channel, but many still have misconceptions about how and why it works. Because of this, many aren’t getting the most out of their referral programs and are missing a major acquisition opportunity.
Last week’s American Marketing Association Webinar, “Fact vs. Fiction: 5 Referral Marketing Myths,” sponsored by Extole, cleared up the most common misunderstandings about driving customer acquisition through referrals. Extole VP of Marketing Chris Duskin, CLEAR VP of Marketing Allison Romano, and Content Launch CEO Jon Wuebben discussed:
- The current marketing landscape
- The truth about how referral impacts acquisition, as well as reach and retention
- How CLEAR generates about 10% of new customers through referral marketing
Watch the replay today to find out why savvy market leaders know referral marketing is the acquisition channel of the next decade.