If you’re in retail marketing, your goal is to acquire customers to drive revenue. So how do you keep pulling new tricks out of your bag to do so? Perhaps you don’t always have to look for something new to get results.
Word-of-mouth has been around for a long time, but referral marketing isn’t like any traditional word-of-mouth strategy you’ve ever seen. This new acquisition channel delivers highly relevant and timely messages to existing and potential new customers using targeted campaigns, data analysis, and personalized strategies. It gives marketers the control to deliberately initiate, analyze, and optimize programs.
Want to learn how referral marketing drives up to half of new customers for many marketers? Join Retail TouchPoints along with Matt Flight, Sr. Manager of Email and Loyalty Programs at retailer Gazelle, and Extole Director of Marketing Jen Leen for the upcoming webinar, “Rewire Old Marketing For New Revenue,” to learn:
- Why referrals are the next customer acquisition channel
- How the right programs scale revenue
- Real-world tips from Gazelle for making the most of referral marketing
Don’t miss out! Register today.
WEBINAR: Rewire Old Marketing for New Revenue
DATE: Thursday, October 30, 2014
TIME: 11a.m. Pacific / 2p.m. Eastern