Source: https://www.extole.com/blog/welcoming-our-new-ceo-matthew-roche-to-the-extole-team/

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Extole News

# Welcoming our New CEO, Matthew Roche, to the Extole Team

Chris Duskin April 24, 2013

It’s an exciting time here at Extole! Today we announced that we have a new CEO, Matthew Roche. Matt is a seasoned entrepreneur with 15+ years in digital marketing software. He has founded and led companies like Boltnet, Offermatica and Fort Point Partners, so he is well suited to take the helm and lead Extole into the future and we’re thrilled to have him onboard. Like all of us at Extole, Matt it a true believer in the power of word of mouth as a profitable marketing and acquisition channel for brands. He’ll lead us in strategy and direction as we focus on the next generation of [referral marketing technology](https://www.extole.com/platform/) to help marketers unleash the passion of their customers. Please join us in welcoming Matt! You can check out the [press release](https://www.extole.com/company/) to learn more about him or follow him on Twitter [@matthewroche](https://twitter.com/matthewroche).

-   [

    Mar 6, 2013

    ## A-to-Z WOM, part 3: Three Killer WOM Strategies That Changed the Game

    In the last installment of the A-to-Z WOM (word of mouth) series, we took a look at how the proliferation of social media adoption has transformed the way in which we share…

    Consumer Psychology Customer Acquisition Customer Loyalty Referral Marketing Concepts

    ](https://www.extole.com/blog/a-to-z-wom-part-3-three-killer-wom-strategies-that-changed-the-game/)
-   [

    Jan 7, 2013

    ## A-to-Z WOM, part 1: A Brief History of Word of Mouth Marketing

    About The “A-to-Z WOM” Series: In the A-to-Z WOM series, we’ll focus on word of mouth (WOM) as it pertains to marketing – offering the history of WOM, success stories, and tips…

    Consumer Psychology Referral Marketing Concepts

    ](https://www.extole.com/blog/a-to-z-wom-part-1-a-brief-history-of-word-of-mouth-marketing/)
-   [![image (1)](https://www.extole.com/images/blog/3-reasons-to-use-gift-cards-as-a-referral-incentive-to-improve-customer-loyalty/featured.png)

    Apr 24, 2011

    ## 3 Reasons to Use Gift Cards as a Referral Incentive to Improve Customer Loyalty

    When it comes to referral incentives, gift cards are one of the most popular. There are three big reasons why brands love giving out gift cards rather than mere codes, and they have nothing to do with the plastic.

    Customer Loyalty

    ](https://www.extole.com/blog/3-reasons-to-use-gift-cards-as-a-referral-incentive-to-improve-customer-loyalty/)

## Extole unlocks the full potential of your offer, loyalty, and referral programs. Find out how.

[Request a Demo](https://www.extole.com/demo/) [Take a Tour](https://www.extole.com/platform-tour/)