Last week, we reviewed Internet Retailer’s 2014 Social Media 500 list and focused on how Small Retailers are Rising to the Top. The Top 10 from the list were not the retail giants, but the smaller e-retailers – the “challengers”. At Extole, the term challenger is something we value, as it celebrates those brands that have embraced more creative and more innovative marketing methods to fuel their growth. Brands like Airbnb, Uber, and Tesla, for example.
Sparked by our own interests and the eruption of challenger brands across multiple industries, we decided to go straight to the source – and interview a few challengers. We wanted to understand their adoptions of the challenger mentality, their unique business models, and the marketing methods they employ to differentiate themselves from their competitors.
Intrigued by our conversations with challenger brands American Giant, Criquet, and Ooma, we assembled an ePaper on the subject, “How Challenger Brands Use Referral Marketing to Fuel their Growth.” With each brand comes a different story, but there is common thread – successful challenger brands are those that have the ability to inspire and mobilize their customers to play an active role in driving new business. How do they do it? Download our ePaper to find out.