The pushback that marketers can encounter when they want to add and update tags on their site — it can be the biggest source of workplace frustration after the coworker who always leaves her lunch dishes in the break room sink and the one who always skips his turn to make coffee. Having a tag management solution (TMS) like Ensighten or Tealium helps ease the pain (well…of the pushback on tags, at least). We love tag management solutions, because they make it quick and easy for marketers to execute critical strategies like referral marketing on their site.
On top of that, deploying your Extole tags through a TMS also ensures your referral strategy aligns with your other site initiatives and analytics. Using a TMS enables flexibility and creativity. How? Here’s the short list:
- Turn owned media into new customers: Your site is likely the biggest piece of owned media you have. Deploying Extole tags through your TMS lets you easily present the referral opportunity where it’s most effective, creating a new acquisition channel through your existing customers and site visitors.
- Get up quick, get running fast: A TMS simplifies implementation to make sure your referral strategy doesn’t get stuck at the end of your project road map.
- Make nimble decisions: Serving Extole’s tags through a TMS lets you use the insights you gain from our referral analytics to quickly update your messaging without having to change any code by hand.
- Make smart decisions: Using a TMS means you power your referral tags with the same data behind the other tags on your site. So you can monitor funnel performance and optimize your program based on where you see your best customer engagement, all while ensuring that your referral strategy fits perfectly with your other site initiatives.
A TMS lets you launch and update your referral program quickly, without changing any code by hand, so you can maximize the number of new customers you acquire through your site. Pushback problem solved. Now if only we could figure out the dirty dishes and lack of coffee…