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From the Extole Blog
Paid, Earned, Or Owned Media: What Really Matters
Blog posts and webinars are proliferating about the distinctions between paid, earned and owned media. Some are calling it the…
Read More >The Temptation of Fast And Easy
Last week we looked at how one of our clients, SendGrid, drove significant acquisitions and conversions using the power of its…
Read More >Take a Dive Into Your Social Graph!
As marketers allocate more dollars to social, they are raising the bar for what they want from these investments. We’ve already…
Read More >You Don’t Have To Just Check In….
This week Facebook added yet another way friends can make recommendations in its Places application. Now Facebook users can go beyond the…
Read More >Building Your Facebook Presence: The There There
Despite continuing debate regarding what kinds of metrics make the most sense for social, marketers are increasing their Facebook spend. The objective driving…
Read More >How Do Our Referrals Actually Work?
Last week you got a glimpse at our iPad2 giveaway as one example of how our referral programs work. Our…
Read More >F-Commerce: It’s Not Just About Facebook
Shop.org, the online retail division of the National Retail Federation, and web measurement firm comScore Inc. released a study last week which…
Read More >The Like Land Grab
This week, Facebook shared with the TechCrunch Disrupt audience that over 50 million Likes are generated for brands every day. This has…
Read More >How to Build – and Leverage – Your Brand’s Social Graph
Today our CEO Brad Klaus spoke on a panel with this title at the Social Media Optimization Conference. What does it mean…
Read More >Resources
More On Referral Marketing
Webinar
Refer a friend is about sharing. The most effective sharing happens through email. Knowing what makes the emails that power refer-a-friend…
Learn more >Guide
Turn your most valuable members into your greatest ambassadors, and tailor-fit your strategies to your clients’ needs, with these 36 referral marketing best practices for credit unions.
Learn more >Press
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