ObservePoint helps data-informed companies trust their data and better serve their customers through the application of best practices in web tag auditing.
ObservePoint’s automated web analytics auditing solution scans millions of pages every month to report data loss, inflation, and leakage to web analytics managers and stakeholders.
Posts about Audience Targeting
Just when you thought you figured out social media, everything changed again. Consumers—especially millennials—are showing a clear preference for private…Read More