Segment helps brands simplify analytics. Collect customer data with one API and send it to hundreds of tools for analytics, marketing, and data warehousing.
With Segment, you can track events in your web and mobile apps using libraries. Segment then normalizes the data and sends it to integrations and warehouses. You can also access the data and tools you need without being blocked by technical implementations or complexities.
Posts about Referral Marketing Concepts
To engage with existing and potential on mobile, email, and social media, use a referral program strategy that ties together the principles of multi channel marketing.Read More >
People are more willing to accept referrals from their friends and family compared to just listening to what brands have to say. Brands can leverage this to create more impactful referral programs.Read More >
Subscription services are different from e-commerce products in that purchases are automatic without customers actively buying regularly. That’s why referral programs for subscription services have to be designed to match the service and be something advocates value.Read More >