Segment helps brands simplify analytics. Collect customer data with one API and send it to hundreds of tools for analytics, marketing, and data warehousing.
With Segment, you can track events in your web and mobile apps using libraries. Segment then normalizes the data and sends it to integrations and warehouses. You can also access the data and tools you need without being blocked by technical implementations or complexities.
Posts about Referral Marketing Concepts
Just when you thought you figured out social media, everything changed again. Consumers—especially millennials—are showing a clear preference for private…Read More >
Some brands treat their referral program like a Wild West bounty—as if they can just put up a sign reading,…Read More >