Segment helps brands simplify analytics. Collect customer data with one API and send it to hundreds of tools for analytics, marketing, and data warehousing.
With Segment, you can track events in your web and mobile apps using libraries. Segment then normalizes the data and sends it to integrations and warehouses. You can also access the data and tools you need without being blocked by technical implementations or complexities.
Posts about Referral Marketing Concepts
As a marketing team, you send a lot of emails. Welcome series emails, transactional emails, Thanksgiving specials, 2-for-1 deals for…Read More >
There’s a lot of innovation happening in machine learning and artificial intelligence. In retail and eCommerce, machine learning created a…Read More >